Emerging Media, franchise owners of Indian Premier League (IPL) Team Jaipur, has appointed the Ogilvy Group to provide the communication strategy and creative to build the positioning and reputation for the brand IPL Team Jaipur.  more...

NDTV Imagine’s strategy to place ‘Ramayan’ in its daily weekday primetime block was seen as a gamble by many, and at least the first two weeks’ ratings show that the gamble has paid off. Now Ekta Kapoor is in the process of making ‘Mahabharat’, which would air on 9X. Bobby Bedi, too, is working on the epic ‘Mahabharat’, however, the channel for that is not known yet. The love of God is indeed showing in Hindi GECs.  more...

Television in India has several bodies representing various domains and interests of players in the business. Perhaps one of the early ones to recognise the need for a united industry voice for production houses and television executives was the Indian Television Academy (ITA). The Academy has several initiatives up its sleeve to bring the content creation industry together and discuss issues that face it.  more...

Will the Summer of 2008 see a war of sorts between juice drinks and cola drinks? Going by the hectic advertising activity of the major beverage brands while the winter chill is still in the air, that could very well be the case. The latest brand to join the campaign frenzy is Maaza and its stress on the strong association with mango.  more...

It’s that time of the year again when there is an overdose of mush, hearts, red roses and love talk of diabetic proportions. And there is no escaping Valentine’s Day fervour, be it TV, print, outdoor or radio. FM stations in Delhi are all geared up for a day devoted to love and lovers with various shows around, what else, L-O-V-E.  more...

Keywords are no guarantee of sales any more than successful advertising is. They can at most take the horse to water. They get the seller a high ranking on the list to attract the buyer, but they can’t make him drink. What is worse, because keywords can be inserted into a site page without being visible to the reader, they can generate more hits than the page’s visible contents may merit.  more...

Jagran Engage, the OOH arm of the Jagran Group with a pan-India presence, has bagged exclusive marketing rights for an LED and four key flyovers in Bangalore.  more...

Global Mobile Awards for 2008 have been announced. Sunil Bharti Mittal, Group Chairman and CEO, Bharti Enterprises, has been awarded the GSMA Chairman’s Award. Airtel also won an award in the Best Billing and Customer Solution category for its mChek on Airtel Mobile Payments Service.  more...

Praveen Malhotra, Vice-President, Sales, and North Operations Head, Big FM, has been further elevated as National Sales Head for the Integrated Sales Unit. In her new position, Malhotra would be responsible for ad sales of Big FM as well as non-traditional revenue sales of Big Street and Big Digital.  more...

Taking user participation a step further, Sulekha.com will be using a commercial created by one of its users from the US for its international campaign. A home video shot by Pranab Bhowmick from Bay Area, California, in 2007, has now been re-shot and adapted by the portal for the television medium.  more...

Godrej and Boyce manufacturing company, part of Godrej Group, has forayed into the mattress industry.  more...

NEW YORK (AdAge.com) -- The branded-entertainment marketing sector is expected to continue seeing double-digit growth through to 2012 despite a slowing economy, according to PQ Media. By shifting their ad dollars to alternative channels, more marketers will seek to maximize their value in the face of faltering traditional media and elusive audiences.  more...