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Dear BNET Reader,
Don't just sell to them -- learn from them! Crowdsourcing is the way to turn your most passionate customers into a powerful talent resource. Plus, learn how to find your niche from a new crop of innovative entrepreneurs, and get your daily dose of management training tips. Put Your Customers to WorkLet Your Customers Solve Your Problems Use these techniques to harness the intelligence of customers that love your business, talk about your business, and better yet, will do free work for your business in today's increasingly democratic, user-generated, social-networked, marketplace.
The New Human Resource In the old days, waaaay back in the twentieth century, a clear line separated companies that produced products and services from the customers who bought them. Not any more. Here are four companies that are finding innovation in customers. The NichemakersHow Do You Sell a Sports Team? Former St. Louis Rams offensive lineman Andrew Kline stuck with the niche he knows best when he decided to get into investment banking -- sports. Suicide Girls' Plan to Take Over the World Here's how a group of alternative pinup girls have spun their brand into a MySpace blog, TV shows, movies, magazines, books, burlesque show, and a website that gets one million users every month. The Making of Snak King Ernst and Young Entrepreneur of the Year, Barry Levin, grew Snak King from a three-person shop in 1978 to the West Coast's largest snack food manufacturers. Management Training
Speak in Media-Friendly Messages Here's how to upgrade your soundbites so that the media will actually use them. Ethics Trumped? The L.A. Times says it has caught the Donald in a bit of an advertising imbroglio. Read all about the real estate mogul's latest profit scheme and weigh in on how you would handle a similar situation. The 5 Characteristics That Every Leader Needs Executive coach and Harvard Business blogger Marshall Goldsmith on what leaders of the future need to survive the business world. Delegate Up As a rule, delegation generally moves downward from the executive to division and department heads, managers, and so forth. But what do you do when you need to delegate to your boss? BNET Business DictionaryWord of the Day: uncovered bear
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