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Customers: The New Human ResourceBNET
The BNET Report | February 12, 2008
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Dear BNET Reader,

Don't just sell to them -- learn from them! Crowdsourcing is the way to turn your most passionate customers into a powerful talent resource. Plus, learn how to find your niche from a new crop of innovative entrepreneurs, and get your daily dose of management training tips.

Put Your Customers to Work

Let Your Customers Solve Your Problems
Use these techniques to harness the intelligence of customers that love your business, talk about your business, and better yet, will do free work for your business in today's increasingly democratic, user-generated, social-networked, marketplace.

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The New Human Resource
In the old days, waaaay back in the twentieth century, a clear line separated companies that produced products and services from the customers who bought them. Not any more. Here are four companies that are finding innovation in customers.

The Nichemakers

How Do You Sell a Sports Team?
Former St. Louis Rams offensive lineman Andrew Kline stuck with the niche he knows best when he decided to get into investment banking -- sports.

Suicide Girls' Plan to Take Over the World
Here's how a group of alternative pinup girls have spun their brand into a MySpace blog, TV shows, movies, magazines, books, burlesque show, and a website that gets one million users every month.

The Making of Snak King
Ernst and Young Entrepreneur of the Year, Barry Levin, grew Snak King from a three-person shop in 1978 to the West Coast's largest snack food manufacturers.

Management Training

Speak in Media-Friendly Messages
Here's how to upgrade your soundbites so that the media will actually use them.

Ethics Trumped?
The L.A. Times says it has caught the Donald in a bit of an advertising imbroglio. Read all about the real estate mogul's latest profit scheme and weigh in on how you would handle a similar situation.

The 5 Characteristics That Every Leader Needs
Executive coach and Harvard Business blogger Marshall Goldsmith on what leaders of the future need to survive the business world.

Delegate Up
As a rule, delegation generally moves downward from the executive to division and department heads, managers, and so forth. But what do you do when you need to delegate to your boss?

BNET Business Dictionary

Word of the Day: uncovered bear



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BNET Blogs

Aussie Rules
Cutting Remarks

In my last post, I suggested a few courses of action if a client should ask for a discount. There may be times when to stay in the frame or worse, stay afloat, you have to reduce your fees. In these circumstances: Always show the discount on your invoices...


Business Hacks
Use Caffeine Effectively

Despite the fact that I pound two to three cups of coffee every day, I've never really thought about caffeine as a performance enhancing drug beyond the fact the fact that it makes me less tired. But there's evidence that, like steroids and other drugs...


Catching Flack
Fortune 500 Getting on the Blogging Bandwagon

You know a trend is going mainstream when it takes hold among the biggest companies in the country. You can add blogging to the list, as a full 10 percent of the Fortune 500 now maintain some number of blogs about their companies and products. This insight comes via John Cass...

More Daily Insights...


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