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About.com   Small Business Info
In the Spotlight | More Topics |
  from Darrell Zahorsky
With Valentine's Day approaching, it's time to turn to matters of the heart. This week also kicks off Random Acts of Kindness Week. What can your business do? The Random Acts of Kindness Foundation recommends acts such as donating a percentage of your revenue for one day to a group in need or buying a big box of donuts and give them to the business next door. Giving to a non-profit or charity not only gives to a needy cause but can boost your marketing profile in the eyes of your customers.

 
In the Spotlight
Show Your Business Heart With Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit. Embracing a cause makes good business sense...read more

 
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Giving Back to The Community
nvesting in your community is a great way to give back to those who have helped support your business. Volunteer groups and non-profit organizations do so much to help the communities that all of us are a part of, but they can't do it alone...read more
- Small Business: Canada Guide Susan Ward
 
Former Model Finds Home is Where the Heart Is
Kathy Ireland garnered fame and fortune when she began her modeling career at the age of 17. Now 43 and married with children, Ireland is running a business, Kathy Ireland Worldwide, that offers a full line of home decorating products. She uses her own home as a testing lab of sorts when new products are introduced... read more
- Home Business Guide Randy Duermyer
 
 
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Show Your Love This Valentine's Day
Valentine's Day: Celebrate Love
Valentine's is the perfect day to shower your loved ones with gifts ... or pamper yourself with trips, treats and beauty treatments.

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