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Top Stories
What price the letter "s"?
Over a million dollars if you consider the price paid by a travel community website for the plural of their existing domain name.
Etailers, consumers want more than product information
Today's online shopper, much like their offline counterparts, aren't loyal to a particular store. Instead, they are loyal to brands. But this isn't the only change coming for etailers. According to ecommerce consulting firm Optaros, consumers want more than product information, good prices and great products.
Rapt, Publicis Groupe partner for analysis
Online marketers can expect to see improved transparency in their ad campaigns thanks to a partnership between Rapt, an advertising analysis firm, and Publicis Groupe Media. Publicis will incorporate Rapt's yield management platform to compare inventory and pricing strategies across the online marketplace.
Who is logging on to career websites?
Advertising to in-market consumers is a great way to increase the ROI of any campaign. But where do you find in-market consumers? One place is career websites, because consumers looking for jobs are also seeking items to improve their lives.
Yahoo tells Microsoft $44.6 billion not enough
Reports are circulating of a letter from Yahoo, to be made public on Monday, rejecting Microsoft's buy-out bid of $31 a share. Why? It would appear they're hanging out for more money.
Billions of online videos watched last December
The number of videos watched online in the U.S. rose to the highest number ever recorded during December 2007, according to recently released comScore figures.
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