With the writers strike holding up the tv dramas - fortunately America has the election race to provide its entertainment. The Democrat battles are becoming a national obsession and Clear Channel will be hoping that broadcasting results live on its outdoor platforms will drive eyeballs and push up ad rates..(read more)

There are quite a few companies out there struggling with media sales - not because their propositions are bad, but because they don't have the scale or presence to really get in front of major advertisers. For Neo Advertising offering scale through consolidation offers a quick fix..(read more)

The development of interactivity within digital signage applications is a key trend for 2008. To engage viewers with screens there needs to be some kind of 'reward' - or 'return on attention'. In a theme park the waiting experience can be fairly tortuous, and so the venue has to try extra hard..(read more)

The daylight readable digital 6-sheet has long been the holy grail of the outdoor advertising fraternity - and at 3,500 nits this 65" LCD display from Esprit Digital is certainly the closest we have seen to achieving it. Using the latest LED backlighting to reduce power and heat makes this development possible..(read more)

MyMedia flexing and adapting the front end of Scala's 'off-the-shelf' content distribution system creates exciting opportunities. They are a great example of the next generation of digital signage integrators, as customers increasingly want systems that share their operational structure and their look & feel..(read more)

With a number of clients bought into specific software platforms, the different software venders are having to look to each other for the next phase of consolidation. For BroadSign, being able to offer specialization in both 'open' and 'closed' networks gives it a foothold in both the corporate and advertising signage sectors..(read more)

Audience Measurement has always been an invaluable source of information for the early phases of establishing a network. However TruLife's tie-up with Scala gives the long term benefit of enabling content to be automatically refined over time to be ever more relevant to particular viewer profiles..(read more)

For those of you who were not able to make the show, and for those who contributed their content - here are some photographs of the AKA.TV Content Gallery at the recent Screen Expo 2008 in London. The feature was the central feature of the Content Zone, a major attraction at the well-attended show..(read more)

The Pharmacy Channel Plus service combines a number of 'next generation' concepts customisable front end to each individual customer, customisable content elements controllable by each user and a complete franchise-able digital marketing services platform with programming and channel content solutions..(read more)

Cinemas, like airports and sports venues increasingly make their profits by selling food, beverages and magazines to their footfall. That the footfall is engaged in another activity at the time, means that the media needs to disruptive and highly engaging to get through..(read more)