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New Sprite campaign cuts out the ‘bakwaas’ and gets straight to the point
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Sprite, the clear aerated beverage from Coca-Cola India, has fired its salvo even before there is a hint of summer in the air. Conceptualised by O&M, the new Sprite campaign reiterates its original message of ‘Seedhi Baat, No Bakwaas’.
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Pradeep Gupta picks up Dice India Holdings’ stake in CyberMedia’s tech job portal On iZone
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CyberMedia Group Founder Pradeep Gupta has picked up the majority stake of Dice India Holdings Inc in CyberMedia Dice Careers Ltd. The stake amount remains disclosed at the moment. Following the stake sale, CyberMedia Dice Careers Ltd, a subsidiary of CyberMedia India, would be renamed as CyberMedia Careers Ltd.
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Filmi Duniya goes all colour, plans English edition by 2009
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Hindi film magazine Filmi Duniya plans to come up with an English edition by 2009. The magazine also plans to come up with more regional language editions thereafter.
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Hungama Mobile to represent Indian digital entertainment industry at Mobile World Congress On iZone
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Hungama Mobile is the only Indian company that would be representing the Indian mobile VAS industry at the forthcoming Mobile World Congress 2008. The event, which will take place from February 10-14, 2008 in Barcelona, is a platform for everyone looking to understand what will drive the success of the mobile industry over the years.
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LG eyes premium market with launch of exclusive Brand Shoppes
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In a bid to meet the challenges of an increasingly mature retail environment in the country and redefining the standards for digital lifestyle retailing, LG Electronics India Ltd (LGEIL) is setting up a chain of exclusive premium showrooms. The company plans to launch 60 premium Brand Shoppes by the end of the first quarter this year.
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9X out to woo kids with song and dance reality entertainer ‘Chak De Bachche’
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Hindi GEC 9X is planning to beef up its weekend offering with a new children’s reality-based format ‘Chak De Bachche’, in a bid to draw in a younger audience.
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The PRactise to handle communication plans for Corel Corp in India On PR Watch
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The PRactice has been appointed to handle the communications plans for Corel Corp in India. Corel is a leading developer of graphics, productivity and digital media software with more than 100 million users worldwide.
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Webaroo announces launch of SMS GupShup’s WAP site On iZone
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Webaroo has announced the launch of a mobile website for its SMS GupShup, a free group SMS service. Users can manage their accounts, groups and subscribers, and also search, browse, discover and subscribe to content, post text and picture messages.
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Ticketvala crosses 1 million bus ticket transactions On iZone
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Ticketvala, a bus ticket distribution platform, has announced that they have crossed 1 million in transactions since launch. The company was started by Haranath Lokanadham, a 20-year management veteran in IT, shipping and travel.
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International: What's Really Wrong With a Little Media Company Called Ebay
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Everybody, of course, has heard of eBay, the massive e-commerce company. But have you heard of eBay, the massive media company?
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from latest issue of impact |
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Will the IPL live upto its promise?
There's a lot riding on this property called the
IPL. Kerry Packer's challenge was different. The
expectations weren't much then, when cricketers
wearing colored clothes were seen as a bunch of
'jokers'. But they proved the purists wrong and
created the game as it stands today. Twenty20
was the latest in a changing cricket world and
it added the much-needed spunk for a rapidly changing
audience. The world's richest cricket body, the
BCCI, has a lot to prove as it sets out to create
the next paradigm in the world of cricket. For
the game of cricket itself, the IPL is a necessary
dream.
more...
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'We made some blunders': Dan Wieden
Twenty
two years ago Dan Wieden was a copywriter at a
small Portland agency, working on the Nike account
with his partner David Kennedy. What started with
five employees now has offices in London, New
York, Amsterdam and Tokyo. The growth has been
nice, but that has really never been what motivates
Wieden. His goal is to start a different type
of advertising agency. An agency that would not
lose its creativity as it grew. Impact
caught up with Dan Wieden briefly,
on the sidelines of fourth edition of the CII
Brand Summit in Hyderabad.
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