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February 8, 2008
Why Online Display Ads Still Matter
Yahoo!'s search business is getting all the attention, but its display ads make it an attractive target, too.
Full Article





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Rise in Some Marketing Budgets, Ad Spending
More marketers are reporting online budgets of $1 million or more. Will that mean giant spending growth despite economic jitters?
Full Article






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More Articles
People Still Read Books
Chat Riskier for Kids Than MySpace
Slow Uptake of Mobile Services in UK

Recent Articles
Mobile Gaming Moving Beyond the Deck
Russian Online Population Explosion
Asia-Pacific E-Commerce Rises
African-American-Targeted Ad Spending

See All Recent Articles



More Reports | Report Calendar




eMARKETER IN THE NEWS
2/5: Wall Street Journal - Social Sites Don't Deliver Big Ad Gains
2/4: Washington Post - Possible Yahoo Sale Puts Focus On AOL

See All News Coverage


eMARKETER SPEAKING AND EXHIBITING
OMMA Behavioral conference
February 11, 2008
David Hallerman, senior analyst, will help kick off this event with a "Metrics Opener" about behavioral targeting.

See All Events



eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Companies from all verticals rely on their eMarketer subscriptions for easy access to information, charts and data to make informed decisions and to prepare compelling sales, client and business presentations.

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