Announcing: A New Line-up of WOM Wednesday Teleconferences!

Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.

UP NEXT
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Wednesday, Feb. 13, at noon EST -->
>> Super Buzz or Super Blues: Did Advertisers Find the WOM Sweet Spot Amidst the $2.7 Million Spend?

At nearly $3 million for a 30-second spot, a Super Bowl ad can’t be validated on a traditional media planning basis -- it has to dazzle consumers and generate enough WOM to justify the enormous hit to the advertising wallet.

Join WOMMA Board Members Jim Nail, CMO of the Cymfony division of TNS Media Intelligence, and Pete Blackshaw, EVP of Nielsen Online Strategic Services, for a post-game wrap-up of Super Bowl advertisers’ strategic touchdowns and fumbles, including:

* What were consumers talking about before, during, and after the big game?
* How did successful pre-game WOM produce results?
* How did advertisers use social media tools to amp up their ad value?
* What worked, what didn't, and how these techniques can be applied to other venues
* How effectively did advertisers compete for post-game word of mouth?
* How well did advertisers leverage the large audience to go beyond pushing a message at consumers and begin to engage them?

Dial-in and get the answers to these questions and more!

Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/

UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Feb. 20, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA’s Counsel for Regulatory Affairs.

Wednesday, Feb. 27, at noon EST -->
>> Meeting Business Needs by Meeting Social Needs: How United Airlines used their Online Community to Generate Insights and Genuinely Connect with their Customers: Learn the right ways to use social networking for your business needs, as well as how to find the right kind of community platform to meet your customers' needs. Featuring Dan Comenduley, Project Management, Customer Metrics and Insights for United Airlines, WOMMA Board member Julie Wittes Schlack, SVP of Innovation and Design at Communispace, and Manila Austin, Ph.D., Director of Research also of Communispace.

Wednesday, Mar. 5, at noon EST -->
>> WOMM Lessons from a Hyper-Competitive Category: Energy Drinks: Learn how energy drink producer WheyUp used word of mouth marketing to stand out in the crowd, including lessons about what worked, what didn't, and how you can apply this information to your own WOMM efforts. Featuring Erik Rothchild, CEO of WheyUP, and Ted Wright, Managing Partner of Fizz.

>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/

In the WOMMA Member Center: A New Whitepaper from OneUpWeb

A new whitepaper from WOMMA member company Oneupweb is now available for WOMMA members in the Member Center.

In this follow-up study, Oneupweb reports back on how 12 of the hottest products and brands performed on the social media marketing front during the 2007 holiday shopping season. The analysis reveals what works, what doesn't, and why. It is a must-read for online marketers looking to integrate social media into their marketing plans in 2008 -- and beyond.

To learn more, log into WOMMA's Member Center and download the full report:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=6f2be51495c845fca14c548e9d50c279

>> WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.