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OMD celebrates first birthday in India on a happy note
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OMD, the media brand from the Omnicom Group, has completed a year in India, and its Managing Director, Jasmin Sohrabji, states that while the first year has been a good year, the birthday wish is to be present across many more cities by next year.
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Mindshares Sundar Raman joins Indian Premier League as CEO
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Sunder Raman, former Managing Director at Mindshare, has been appointed as CEO of BCCIs Indian Premier League (IPL) cricket initiative. He will be taking charge from next week.
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After ET Gujarati, BCCL all set to launch Hindi edition of Economic Times
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Bennett, Coleman & Co Ltd (BCCL) is planning to launch a Hindi edition of its financial newspaper The Economic Times. The news was confirmed by Ravi Dhariwal, CEO (Publishing), BCCL. This would be the second vernacular edition of ET after the launch of the Gujarati edition in Ahmedabad and Mumbai in 2007.
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Flashed Yesterday: George Soros picks up 3 pc stake in Reliance Entertainment for $100 mn
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Global financier and philanthropist George Soros has picked up 3 per cent stake in Reliance Entertainment for $100 million (about Rs 400 crore). With this stake sale, the value of Reliance Entertainment has now gone up to around $3 billion (approximately Rs 12,000 crore).
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IBN7 to sport a new look from February 11
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In a bid to increase its share of eyeballs, IBN7 is all set to unfurl its new looks from February 11. The channel plans to have more virtual sets, new programmes and a techno savvy look that is expected to attract especially the youth who do not show much interest in news programmes.
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Red FM announces Bajaate Raho Awards 2007 On Radio Channel
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Red FM has announced the third edition of its Bajaate Raho Awards. This year, the Awards would be given in categories such as Bollywood, Music, Cricket, Television, City Special Awards for Mumbai, Delhi and Kolkata. The FM station has also planned a 360-degree media campaign spanning over three weeks to promote these Awards.
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Neo Sports Plus bags broadcast rights for Davis Cup, Fed Cup and Sony Ericsson WTA Tour
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Tennis season is on full swing on Neo Sports Plus, the all sports channel from Neo Sports Broadcast Pvt Ltd. The channel has bagged the broadcast rights for three major tennis tournaments Davis Cup, Federation Cup and the Sony Ericsson WTA Tour.
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MCorp Globals Hot Spot Retail eyes expansion in a big way
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The MCorp Global Group has chalked out ambitious expansion plans for its multi-brand technology retail chain, Hot Spot Retail. Under the one-store-a-day expansion plan, the Group aims to increase the number of its Hot Spot stores from the current 245 to around 6,000 stores by the end of 2009.
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Nick invades a ghostly intruder with its new initiative Nick Bhoot Bhagao contest
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Nick is launching an innovative contest, Nick Bhoot Bhagao, from February 11 to March 7, 2008. The channels latest initiative is supported by a five-city school contact programme and a mass media campaign. Nick Bhoot Bhagao contest will see Nick-toon heroes flexing their comic muscle as they battle ghostly intruders.
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Web18 launches TV-style programming on Internet through Biztech2TV On iZone
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Web18 has launched TV-style programming on the Internet through Biztech2TV. The portal will allow people to buy, select, implement and leverage business technology that will power their business to greater profits and growth.
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AOL acquires widget company Goowy; to be part of well-known Platform A toolbox On iZone
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AOL has acquired personalised portal company and widget maker Goowy Media with plans to deploy widgets that feature programming, content, applications, and ads. Special widget-based ads will permeate AOLs ad network and allow users to take the message to other sites.
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OOH Media roped in as OOH TV partner for Corporate Olympics
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OOH Media has tied up with The Times of India and Aditya Vikram Birla Group as the out-of-home TV partner for Corporate Olympics, an initiative of Fountainhead Events and Promotions. Corporate Olympics, an inter-corporate sporting challenge, will be held between February 13 and February 23.
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Outcast TV selects Tanla Mobile to develop personal video communication platform On iZone
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Tanla Mobile, a player in wireless application development, mobile billing and messaging solutions, has been selected by Outcast TV to build Buzz, their unique media personalisation platform. The first application of the technology is BuzzMyGoat.com, a service allowing people and brands to communicate with personalised video.
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NDTV Lumière presents Retour De Flamme in India
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NDTV Lumière, an initiative to bring contemporary world cinema to India, presents Retour de Flamme for Indian viewers. A cine-concert, Retour de Flamme has been conceived and initiated by Anna Doshi and Serge Bromberg, and would be held in Mumbai, Kolkata and Delhi on February 9, 12 and 14, respectively.
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Using FM radio to deliver quantity and quality brand communities On Radio Channel
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Vineet Singh Hukmani, CEO, Radio One, argues that consumer interface choices seem to get demarcated between media like print and TV which are largely one-way communication media; and interactive alternate avenues that are closer to community. The problem that arises is that often the sheer number of people you can influence seems to drop drastically. But it is possible to have your cake it and eat it too when one uses radio at the core of a brand community building programme.
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India among L`Oreal`s top 5 global markets
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Buoyed by the 40 per cent growth in its India operations, LOréal has identified the country as one of its top-five growing businesses globally. The French cosmetics majors sales in India grew 40.3 per cent last year.
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| News
from latest issue of impact |
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Will the IPL live upto its promise?
There's a lot riding on this property called the
IPL. Kerry Packer's challenge was different. The
expectations weren't much then, when cricketers
wearing colored clothes were seen as a bunch of
'jokers'. But they proved the purists wrong and
created the game as it stands today. Twenty20
was the latest in a changing cricket world and
it added the much-needed spunk for a rapidly changing
audience. The world's richest cricket body, the
BCCI, has a lot to prove as it sets out to create
the next paradigm in the world of cricket. For
the game of cricket itself, the IPL is a necessary
dream.
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'We made some blunders': Dan Wieden
Twenty
two years ago Dan Wieden was a copywriter at a
small Portland agency, working on the Nike account
with his partner David Kennedy. What started with
five employees now has offices in London, New
York, Amsterdam and Tokyo. The growth has been
nice, but that has really never been what motivates
Wieden. His goal is to start a different type
of advertising agency. An agency that would not
lose its creativity as it grew. Impact
caught up with Dan Wieden briefly,
on the sidelines of fourth edition of the CII
Brand Summit in Hyderabad.
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