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Dear BNET Reader,
The prospect of tighter environmental regulation looms. But smart companies are already taking advantage of new financial markets to not only reduce their pollution cost-effectively, but also make investments in the fast-growing carbon market. What opportunities are you missing? Find OpportunityGet in on the Carbon Economy C02 trading is lowering the environmental cost of doing business -- not to mention becoming a booming business itself. Here's how to navigate this $60 billion market.
Smart Marketing for Slow Times Economic slowdowns don't always mean the ax should fall on the marketing budget. Here's why some companies use downturns to shoot the moon. Mimic the Billionaire Mindset "Talent imitates; genius steals." Modeling yourself after a billionaire -- even if you're only in the six-figure salary range -- can open up new opportunities. Find InspirationAwaken Your Inner Jack Welch The most successful top-level execs were not necessarily the smartest kids in the class. In this podcast, BNET talks to leadership coach Stephen Baum about the five traits that enable ordinary people to become extraordinary leaders, such as former General Electric CEO Jack Welch. Kill the Cube Farm The cubicles, neon lights, and windowless rooms in most offices could be to blame for employees' lackluster energy and ineffective communication. It's time for a revamp. Here's what the future of office design looks like. Give a the Perfect Toast Etiquette coach Syndi Seid deconstructs the art of toasting and explains what to say, how long to speak, and other fine points of saluting with spirits. Rethink Your StrategyThe New Corporate Threat: Demographics The Baby Boomers are graying and when they start to retire in droves, they'll take critical knowledge and skills with them. Now's the time to start managing your company's demographic risks - your solutions will take years to produce results. Get Media Savvy Reporters don't have to be headaches. But it's up to key execs to build and maintain rapport with the media for the greater good of the company. Here are BNET's top five articles on how to do exactly that. BNET Business DictionaryWord of the day: Icarus factor
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