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February 06, 2008
 

Innovation & Design

A weekly guide to innovative people, ideas, and companies

  MORE TOP STORIES
VIEWPOINT
The Politics of Change
"Change" has been a big theme of the Presidential debates and caucuses. But candidates—and voters—need to understand and tap the power of innovation

SUPERSONIC DESIGN
A Ferrari for the Skies
Aerion's engineers have devised a radical new design for a high-flying, luxury supersonic business jet. Now, they just need a partner to make it

ADVERTISING
Super Bowl Commercials XLII
The ads during this year's game had a different feel from last year, but the expectations—and cost—were plenty high

  DESIGN SHOWCASE
BUSINESS INNOVATION
Sam Nazarian: Emperor of Cool
His L.A. nightclubs and restaurants may be A-list only, but Nazarian makes sure business sense isn't lost in all the glitz. Up next: boutique hotels

DESIGN • From I.D. Magazine
A Really Good Collapsible Bike
Strida 5.0 is the newest iteration in a series of foldable bikes by British designer Mark Sanders. Long available in Europe, the line finally landed in the U.S.

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  Inside: This Week in Innovation
On the agenda this week: change. It's been the big buzzword of the U.S. Presidential primary races, and yet, as USC Vice-Provost of Innovation Krisztina Holly outlines, change can just mean flopping between two bad alternatives. Innovation, she argues, is more subtle and as a result can be much more powerful. Then, John Hagel and John Seely Brown, who head Deloitte & Touche's Center for Edge Innovation, take a look at the big-wave-surfing community and assess what these risk-taking athletes can teach executives about finding new ideas. And writer Matt Vella takes a look at the radical design of a new, private business jet that could mark a comeback for supersonic flight. Finally, Senior Correspondent David Kiley and Marketing Editor Burt Helm give us their picks -- and pans -- from this year's crop of SuperBowl advertising.
-- Helen Walters
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  INNOVATION PODCAST Designing A New Supersonic P***
The chief designer and technology officer behind a new private ultra-fast business jet talks about his company's plans to bring supersonic travel back into the mainstream
 

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  NUSSBAUM ON DESIGN >>

openquote

It's clear that the US and probably the global economy is heading toward a sharp downturn. Smart companies provide enough funding to innovate through recession and come out with new growth strategies that take competitors by surprise. closequote

-- Bruce Nussbaum
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