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Law & Kenneth to handle creative business of ITC’s Fiama brand of soaps; account size at Rs 20 cr
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ITC has forayed into the soaps segment with the launch of Fiama Skinsense Soft green soap in India. The company has appointed Law & Kenneth as the creative agency for the product for which the ad spends are estimated to be around Rs 20 crore. The campaign, for which Deepika Padukone has been signed on as brand ambassador, will be rolled out by the end of this week.
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Flashed Yesterday: Lowe bags creative duties of Maruti Swift Sedan; account size around Rs 20 crore
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Maruti Suzuki India Ltd has awarded the creative duties of its soon-to-be-launched Swift Sedan to Lowe Delhi. The size of the business is in the region of Rs 15-20 crore. Sources close to the development have confirmed the news. Lowe bagged the account in a multi-agency pitch that also involved O&M, Hakuhodo Percept and Capital Advertising.
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Naidunia chalks out aggressive growth plans, eyes markets beyond MP and Chhattisgarh
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The Indore-headquartered Hindi daily, Naidunia, has drawn up an aggressive growth plan after the success of its pilot expansion plan that saw this 60-year old paper add new editions from five major commercial towns of Madhya Pradesh and Chhattisgarh.
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Bharat Petroleum, Future Media join hands to launch TV screens at petrol pumps
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Next time you drive to a BPCL petrol pump, do look out for the huge TV screens displaying ads. The innovative outdoor display is a joint initiative of Bharat Petroleum Corp Ltd and Future Media. The first such TV screens have come up at the BPCL petrol pump at the Capital’s Defence Colony locality.
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GK Vale signs up Percept Knorigin as its online agency On iZone
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Bangalore-based GK Vale, a photo printing and photography equipment retailer, has appointed Percept Knorigin, the digital arm of Percept Holdings, as its online agency.
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Bose Corp expands Lifestyle product line with new home theatre systems On iZone
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Bose Corporation has unveiled two premium home theater systems in the V-Class, thus expanding its Lifestyle product line. The two products, V30 and V20, are priced at Rs 191,138 and Rs 129,263, respectively, and provide high-quality audio and video from almost all entertainment sources available in the market, including those with HDMI.
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Cartoon Network enhances website to offer Web 2.0 experience to Indian kids
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Forging ahead in its mission to provide the latest to today’s digital natives, Cartoon Network has enhanced its website, www.cartoonnetworkindia.com, by making it more viewer-focused, interactive and immersive. The enhanced website includes features such as video-on-demand, user-generated content, blogs, and gaming functions.
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Web18 launches online shopping portal Storeguru.com On iZone
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Web18 has launched Storeguru.com, an e-commerce site providing electronic retailing solutions. The company’s decision has come from factors such as drastic increase in shoppers, crowded parking spaces, long queues, and tedious bargaining, keeping pace with the growing customised needs of people and online shoppers.
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Netcore Solutions launches free SMS update service MyToday Dailies On iZone
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Netcore Solutions has announced the launch of MyToday Dailies, a free daily SMS update service on a variety of topics such as news, Sensex, cricket, etc. The service will carry text adverts at the end of these updates.
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International: Nokia Aims to Consolidate Global Digital Account
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NEW YORK (AdAge.com) -- Nokia is looking to consolidate its global digital account, executives familiar with the matter said.
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| News
from latest issue of impact |
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Will the IPL live upto its promise?
There's a lot riding on this property called the
IPL. Kerry Packer's challenge was different. The
expectations weren't much then, when cricketers
wearing colored clothes were seen as a bunch of
'jokers'. But they proved the purists wrong and
created the game as it stands today. Twenty20
was the latest in a changing cricket world and
it added the much-needed spunk for a rapidly changing
audience. The world's richest cricket body, the
BCCI, has a lot to prove as it sets out to create
the next paradigm in the world of cricket. For
the game of cricket itself, the IPL is a necessary
dream.
more...
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'We made some blunders': Dan Wieden
Twenty
two years ago Dan Wieden was a copywriter at a
small Portland agency, working on the Nike account
with his partner David Kennedy. What started with
five employees now has offices in London, New
York, Amsterdam and Tokyo. The growth has been
nice, but that has really never been what motivates
Wieden. His goal is to start a different type
of advertising agency. An agency that would not
lose its creativity as it grew. Impact
caught up with Dan Wieden briefly,
on the sidelines of fourth edition of the CII
Brand Summit in Hyderabad.
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