password
username
Sponsored by CakeMail, an email marketing software
Newsletter preview

The WOMMA Word for February 5, 2008

If you can't read this email: http://www.womma.org/newsletters/daily/2008/02/05/
 

The WOMMA Word

  
WOMMA
 
The WOMMA Word for February 5, 2008 Feedback | Contact | Tell a Friend | About | Join
 
WOMMA Daliy Five | Your top five links in WOM

Getting Internal Buy-in for Your Corporate Blog

Getting internal support from a variety of key people within your organization is essential to the success of any corporate blogging effort. On the Bernaise Source blog, Dan Greenfield outlines some questions every company should ask before kicking off their blogging efforts, as well as 7-step action plan for things that should be in place before making the case to senior management.

More from Bernaise Source

Back to top

Embracing Digital, Social Media Channels Can Increase CMO Job Security

CMO job tenure is generally low, clocking in at around 26 months, according to June 2007 research from Spencer Stuart. One thing CMOs are doing wrong, according to this CNN Money article, is being slow to adapt to the changing media landscape. In the last decade, the role of the CMO has morphed from being someone who oversees the creation of a clever ad campaign, to someone who can make a product or service worth talking about.

More from CNNMoney.com

Back to top

Half of BtoB Marketers 'Still Figuring Out' Corp. Blog Strategy

According to the preliminary results of a study from Forrester Research, more than half of BtoB companies either don't have a corporate blog or are still figuring out their corporate blogging strategies -- in spite of the blogging benefits found by their BtoC counterparts.

More from BtoB Online

Back to top

Announcing: A New Line-up of WOM Wednesday Teleconferences!

Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.

UP NEXT
---------

Wednesday, Feb. 6, at noon EST -->
>> Tapping the Blogosphere to Cultivate an Ambassador Movement: Learn to use blogs to put consumers in your brand's driver's seat. Whether you already have a customer engagement program or are considering getting one off the ground, you'll want to tune into this teleconference.

Join Geno Church, Word of Mouth Guru for WOM identity specialist Brains on Fire, and Janet Eden-Harris, CEO for blog analysis specialist Umbria as they answer some blogospheric questions, including:

* When it comes to revving your brand awareness, is it time to put the consumer in the driver's seat?
* Brand ambassadors are matchless mouthpieces for building loyalty, but how do you harness the power of consumer-driven buzz for your company's benefit?
* How can you launch a customer engagement program that empowers and embraces your biggest fans in a transparent, natural and sustainable way?
* What role can blogosphere analysis play in shaping the DNA of customer-led movements?

Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/


UPCOMING WOM WEDNESDAY TELECONFERENCES
----------------------------------------

Wednesday, Feb. 13, at noon EST -->
>> To Be Announced

Wednesday, Feb. 20, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA’s Counsel for Regulatory Affairs.

Wednesday, Feb. 27, at noon EST -->
>> Meeting Business Needs by Meeting Social Needs: How United Airlines used their Online Community to Generate Insights and Genuinely Connect with their Customers: Learn the right ways to use social networking for your business needs, as well as how to find the right kind of community platform to meet your customers' needs. Featuring Dan Comenduley, Project Management, Customer Metrics and Insights for United Airlines, WOMMA Board member Julie Wittes Schlack, SVP of Innovation and Design at Communispace, and Manila Austin, Ph.D., Director of Research also of Communispace.

Wednesday, Mar. 5, at noon EST -->
>> WOMM Lessons from a Hyper-Competitive Category: Energy Drinks: Learn how energy drink producer WheyUp used word of mouth marketing to stand out in the crowd, including lessons about what worked, what didn't, and how you can apply this information to your own WOMM efforts. Featuring Erik Rothchild, CEO of WheyUP, and Ted Wright, Managing Partner of Fizz.


>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/

Kraft Brand Managers Blog About Development of Cream Cheese Campaign

Two brand managers, Adam Butler and Tyler Williamson, are blogging about their brand-building efforts on behalf of 1/3 Less Fat Philadelphia Cream Cheese. Their blog, AdamandTyler.com, features video of their brainstorming sessions, as well as updates on their marketing campaign. While the blogging effort is generating buzz around the blogosphere, some wonder whether the blog will actually contribute to its primary goal of selling cream cheese.

More from Marketing Profs Daily Fix

Back to top

Book Publishers Depend Heavily on Word of Mouth Marketing

A major reason that book publishers aren't able to move at the instantaneous speed of online news and media is that they rely heavily on word of mouth marketing to move their products -- and that's something that takes time. While certain elements of the word of mouth marketing world make things speedy -- such as blog reviews and online book club hubs -- getting a book to break through the clutter and become and WOM sensation involves a lot of pre-print seeding.

More from The New York Times

Back to top

In the WOMMA Member Center: A New Whitepaper from CIC

A new whitepaper from WOMMA member company CIC is now available for WOMMA members in the Member Center.

The "Tuning into Notebook IWOM, 2007 Q3" whitepaper from WOMMA member company CIC explores buzz about computer notebooks across message boards in China. Findings include which brands are most talked about and what specific attributes get the most attention in these word of mouth conversations.

To learn more, log into WOMMA's Member Center and download the full report:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=032920e6885b420986da34ece205f748

>> WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.
 
 
 
 

The WOMMA Word

Your First Source for All Things WOM

The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.

Read the Blog and Archives

  

Tell us what you like. Or what you hate. Either way, we're listening.

Give us some feedback!

About WOMMA

The Word of Mouth Marketing Association

WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.

Learn more about WOMMA

 WOMMA Logo

Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org

© 2007 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.

WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.

WOMMA respects your privacy. We will not release your email address ever, for any reason.

*** or update your email preferences. 		Email Marketing