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Law & Kenneth bags creative mandate for Bharti AXA Mutual Fund; account size upwards of Rs 15 cr
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Law & Kenneth has won the creative duties of Bharti Enterprises’ venture into mutual funds. The account size is estimated to be upwards of Rs 15 core. Officials close to the development have confirmed this news and said that a total of four agencies were called for the pitch.
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Flashed Yesterday: Bharat Kapadia takes charge at Jagran-TV18 JV; to lead the Indian language business dailies foray
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Bharat Kapadia has joined the recently announced Jagran-TV18 JV, Jagran-18 Publications Ltd, as CEO and Managing Editor. The primary mandate of this JV is to launch a Hindi business daily in 2008. Subsequently, this will be followed by other Indian language dailies focused on financial and economic news. Kapadia would be reporting to the Board of this JV.
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Future Media appoints Pradeep Guha to its Board; Nikhil Sheth appointed National Sales Director
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Future Media has announced the appointment of Pradeep Guha on the Board of Directors of the company. The company has also appointed Nikhil Sheth as its National Sales Director. Prior to this, Sheth was Network Head at National Geographic Channel Network.
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Sargunan Venugopal joins Raj TV Network as President, Sales and Marketing
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Sargunan Venugopal has joined Raj Television Network as President, Sales and Marketing. Prior to his new assignment, Venugopal was President, Marketing at Chitra
Corporate OOH, a Gujarat based outdoor media house. Venugopal also had a stint with
Sambhaav Media Ltd as President, Marketing.
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Google and Microsoft lock horns over multi-billion dollar Yahoo! deal On iZone
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Microsoft’s proposal to take over Yahoo! to fight Google’s dominance in the online space just got more interesting. While Google questioned Microsoft’s intention for the takeover, the latter stressed that the acquisition would create a more competitive marketplace. Meanwhile, it is also rumoured that other bidders have also joined the fray to take control of the California-based portal.
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From tax saving instruments to complete financial solutions – Insurance advertising has come a long way
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As the financial year enters the last quarter, insurance companies have gone on an advertising overdrive. Be it advertising, marketing or promotional activities, the insurance sector has become as visible as the telecom or FMCG sector. exchange4media talks to some leading insurance companies like Kotak Life Insurance, Max New York, ING Vyasa, Bajaj Allianz and ICICI Prudential for their take on this advertising boom.
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Flashed Yesterday: Maxus & Bates David Enterprise bag Fiat India business; account size upwards of Rs 40 crore
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Close on the heels of winning IPL (Indian Premier League) and Deccan Chronicle accounts, Maxus has now added automaker Fiat India Automobiles to its kitty. In an advertising pitch which included both media and creative, Maxus and Bates David Enterprise joined hands to win it. The account size is estimated to be upwards of Rs 40 crore.
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C2E Technology Labs ready to unveil in-tunnel ads in Feb; Kotak Life Insurance brought in as first advertiser
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C2E Technology Labs is all set to unveil the new medium of ‘in-tunnel’ advertisement in the country in February 2008. The tunnels of Delhi Metro will come alive with the new medium of advertisement, which has been brought in association with Sub Media Inc, a US-based company that had originally developed this technology.
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‘PR can be equated with good word of mouth’ On PR Watch
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LINOpinion is rapidly moving towards a systems and knowledge driven approach. In the world of high clutter, high competition and technological parity, it is the idea, and the level of engagement and loyalty that differentiates. Customised solutions rather than standard transactions will mark a key turning point. Measurement and accountability will be the buzzwords of tomorrow.
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REWIND 2007: e4m’s annual analyses across sectors
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We took our time this year with our annual year-beginning property REWIND. We just wanted to make sure it is better than the last time. As we look forward to 2008, it may be worth our while to turn the clock back to review 2007. Let’s inspire ourselves with the achievements of 2007. exchange4media’s editorial team and guest writers Santosh Desai, Lloyd Mathias, Mohit Jayal, Shashi Sinha, Prashant Panday, Manish Vij and Abha Kapoor take stock. Happy reading!
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from latest issue of impact |
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‘You are going to see us continue to change’
– Charles Courtier
2007 was the year of reckoning for Mediaedge:cia,
the global communications planning and implementation
agency of GroupM, that managed to acquire one
of the biggest accounts in the history of media.
The year 2007 would be difficult to emulate, notes
Mediaedge:cia’s Global CEO, Charles
Courtier. In conversation with
impact, he said, ‘2007 may be a
difficult year to emulate given the enormous growth
in business and most number of business wins acquired.
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Thinking Through Events
The
spotlight was on experiential marketing, and on
adding value and delight to the experience at
events, at The Events Show 2008. With India becoming
the host for events like the Auto Expo and the
Commonwealth Games, the mega events segment is
surely booming. The same goes for marcom players
in the activation business. Proof, of events becoming
an area large advertising networks cannot ignore,
comes in the form of JWT executives confirming
WPP’s buy into Encompass ESP.
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