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The WOMMA Word for February 4, 2008

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WOMMA Daliy Five | Your top five links in WOM

Google's Social Graph API Makes Social Data More Mobile

Google's recently launched Social Graph API is making it more seamless for third parties to grab up social graph data created by online social network users. This will make it easier for the developers of new online applications to populate their platforms by giving early adaptors easier access to "friends" who exist on their other social networks, and might change the speed and ease with which users transition from one social site to another.

More from TechCrunch

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10 Hot Social Sites for Mommy Users Only

Mommy bloggers are often considered the holy grail of blog marketing, based on their strong networks and their likelihood to recommend and discuss products. Moms who interact and post on online social networking sites are similarly valuable to WOM marketers -- and here is an in-depth look at ten top online destinations designed just for social networking moms.

More from CompuWorld

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Making the Most of Permission Marketing

Becoming a Facebook fan, downloading widgets, subscribing to RSS feeds, and joining online social groups, all of these are ways for consumers to opt-in to permission marketing. So once consumers have opened the door and invited your brand in, what can you do to keep your promise and keep them engaged?

More from Seth Godin

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Announcing: A New Line-up of WOM Wednesday Teleconferences!

Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.

UP NEXT
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Wednesday, Feb. 6, at noon EST -->
>> Tapping the Blogosphere to Cultivate an Ambassador Movement: Learn to use blogs to put consumers in your brand's driver's seat. Whether you already have a customer engagement program or are considering getting one off the ground, you'll want to tune into this teleconference.

Join Geno Church, Word of Mouth Guru for WOM identity specialist Brains on Fire, and Janet Eden-Harris, CEO for blog analysis specialist Umbria as they answer some blogospheric questions, including:

* When it comes to revving your brand awareness, is it time to put the consumer in the driver's seat?
* Brand ambassadors are matchless mouthpieces for building loyalty, but how do you harness the power of consumer-driven buzz for your company's benefit?
* How can you launch a customer engagement program that empowers and embraces your biggest fans in a transparent, natural and sustainable way?
* What role can blogosphere analysis play in shaping the DNA of customer-led movements?

Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/


UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Feb. 13, at noon EST -->
>> To Be Announced

Wednesday, Feb. 20, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA’s Counsel for Regulatory Affairs.

Wednesday, Feb. 27, at noon EST -->
>> Meeting Business Needs by Meeting Social Needs: How United Airlines used their Online Community to Generate Insights and Genuinely Connect with their Customers: Learn the right ways to use social networking for your business needs, as well as how to find the right kind of community platform to meet your customers' needs. Featuring Dan Comenduley, Project Management, Customer Metrics and Insights for United Airlines, WOMMA Board member Julie Wittes Schlack, SVP of Innovation and Design at Communispace, and Manila Austin, Ph.D., Director of Research also of Communispace.

Wednesday, Mar. 5, at noon EST -->
>> WOMM Lessons from a Hyper-Competitive Category: Energy Drinks: Learn how energy drink producer WheyUp used word of mouth marketing to stand out in the crowd, including lessons about what worked, what didn't, and how you can apply this information to your own WOMM efforts. Featuring Erik Rothchild, CEO of WheyUP, and Ted Wright, Managing Partner of Fizz.


>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/

Co-Creation and Engagement Should Top Brands' Wish Lists

On the Communities Dominate Brands blog, Alan Moore takes a look at some of the fundamentals of co-creating, including, dialog, access, risk reduction, and transparency. According to Moore, for maximum success the principles of co-creation and engagement should be driving forces of a brand -- not simply a by-product

More from Communities Dominate Brands

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Tiffany's Customer Service Goes Above and Beyond, Generates Positive WOM

When Tiffany's not only failed to deliver an engraved bracelet in time for Christmas, but inadvertently ruined the surprise by calling and telling the gift's recipient about the shipping delay, it made right by forking the jewelry over free of charge. Not only did they win a customer for life by providing excellent customer service, but the customer relayed the story to The Consumerist, where the good deed post is spreading via WOM.

More from The Consumerist

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In the WOMMA Member Center: A New Whitepaper from CIC

A new whitepaper from WOMMA member company CIC is now available for WOMMA members in the Member Center.

The "Tuning into Notebook IWOM, 2007 Q3" whitepaper from WOMMA member company CIC explores buzz about computer notebooks across message boards in China. Findings include which brands are most talked about and what specific attributes get the most attention in these word of mouth conversations.

To learn more, log into WOMMA's Member Center and download the full report:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=032920e6885b420986da34ece205f748

>> WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.
 
 
 
 

The WOMMA Word

Your First Source for All Things WOM

The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.

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About WOMMA

The Word of Mouth Marketing Association

WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.

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