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This podcast -- taken from the live presentation at WOMMA's Research Symposium -- addresses some of the current controversy around the Net Promoter Score from a variety of perspectives. Panelists take time to define some of the terminological confusion that has arisen around the NPS, what the score is actually intended to and capable of measuring, what's new in NPS research, and what's at stake at the heart of the NPS debate.
Listen in as Moderator Dr. Walter Carl, Chief Research Officer at ChatThreads, and panelists Matt McGlinn, Senior Director of Analytics at BzzAgent; Suhail Khan, Director of Worldwide Customer Loyalty Programs for IBM; Deb Eastman, Chief Marketing Officer at Satmetrix; and Tim Keiningham SVP and Head of Consulting at IPSOS, discuss the Net Promoter Score.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UP NEXT
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Wednesday, Feb. 6, at noon EST -->
>> Tapping the Blogosphere to Cultivate an Ambassador Movement: Learn to use blogs to put consumers in your brand's driver's seat. Whether you already have a customer engagement program or are considering getting one off the ground, you'll want to tune into this teleconference.
Join Geno Church, Word of Mouth Guru for WOM identity specialist Brains on Fire, and Janet Eden-Harris, CEO for blog analysis specialist Umbria as they answer some blogospheric questions, including:
* When it comes to revving your brand awareness, is it time to put the consumer in the driver's seat?
* Brand ambassadors are matchless mouthpieces for building loyalty, but how do you harness the power of consumer-driven buzz for your company's benefit?
* How can you launch a customer engagement program that empowers and embraces your biggest fans in a transparent, natural and sustainable way?
* What role can blogosphere analysis play in shaping the DNA of customer-led movements?
Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Feb. 13, at noon EST -->
>> To Be Announced
Wednesday, Feb. 20, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA’s Counsel for Regulatory Affairs.
Wednesday, Feb. 27, at noon EST -->
>> Meeting Business Needs by Meeting Social Needs: How United Airlines used their Online Community to Generate Insights and Genuinely Connect with their Customers: Learn the right ways to use social networking for your business needs, as well as how to find the right kind of community platform to meet your customers' needs. Featuring Dan Comenduley, Project Management, Customer Metrics and Insights for United Airlines, WOMMA Board member Julie Wittes Schlack, SVP of Innovation and Design at Communispace, and Manila Austin, Ph.D., Director of Research also of Communispace.
Wednesday, Mar. 5, at noon EST -->
>> WOMM Lessons from a Hyper-Competitive Category: Energy Drinks: Learn how energy drink producer WheyUp used word of mouth marketing to stand out in the crowd, including lessons about what worked, what didn't, and how you can apply this information to your own WOMM efforts. Featuring Erik Rothchild, CEO of WheyUP, and Ted Wright, Managing Partner of Fizz.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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