Friday - January 25, 2008
» ROI Marketing
Why Multichannel Consumers Are More Loyal
Written by Jack Aaronson
A tutorial on the science behind decision-making behaviors. First of a series.
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» Paid Search Strategies
Moving Beyond Campaign Efficiency to Campaign Effectiveness
Written by Kevin Lee
To thrive in any economic climate, combine efficiency with strategic testing to obtain effectiveness. Here are three places to start.
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» Video, Rich & Streaming Media
In-Stream Advertising: Killing or Saving Online Video?
Written by Ian Schafer
A new Burst Media study tries to make sense of it all.
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» What's The Buzz?
Real Estate Advertising's Slow Slog to the Web
Written by Anna Maria Virzi
Is there a silver lining in the housing slump?
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Monday - January 28, 2008
» Using Ad Technology
Must-See TV Spots
Written by Jeremy Lockhorn
Even ad-skipping DVR users can be induced to watch commercials. But will they deliver?
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» Digital Game Advertising
Why Is Mobile Gaming Still the Next Big Thing?
Written by Matt Story
Breakthroughs will come when content is designed for mobile screens instead of high-definition televisions, consoles, or PCs.
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» E-Mail Marketing
How 20 Words Generate a 220 Percent Lift in Response
Written by Jeanne Jennings
An old direct marketing trick can help e-mail marketing campaigns today.
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» Search Results
Search and the Changing Face of Public Relations
Written by Mike Grehan
Are traditional PR firms on their way out?
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Tuesday - January 29, 2008
» Agency Media Strategies
Can User-Selected Advertising Improve Response Rates?
Written by Hollis Thomases
An advertising model puts the consumers in charge of what ads they see.
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» CMO
The Long Road to Online Communications Planning
Written by Gary Stein
What is communications planning, and why does it bring online media into the spotlight?
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» Online Video Advertising
How Brand Utility Changes the Ad Model Online
Written by Christine Beardsell
Partner with entertainment providers and content creators upfront and codevelop a plan that equally benefits both parties -- plus the viewer!
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» Analyzing Customer Data
Warm Up to Web Site Optimization
Written by Jason Burby
Management consultancy Accenture acquires an optimization testing company, underlining increased interest in improving site performance. Despite the talk, why aren't more sites doing it today?
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Wednesday - January 30, 2008
» Behavioral Marketing
Great Expectations in Behavioral Targeting
Written by Anna Papadopoulos
Search and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting.
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» E-Marketing Strategies
Museum's Featured Exhibit: Social Media Integration
Written by Dave Evans
What businesses can learn from the Brooklyn Museum's smart use of Twitter, Flickr, YouTube, and blogs.
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» Media Buying
Foodie Web Sites Turn Stylish
Written by Tessa Wegert
A lifestyle genre offers five-star content but must serve up more options for media buyers and advertisers.
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» Search Engine Marketing
Five Getting-Started Blog Questions
Written by P.J. Fusco
A blog can enhance a company's online reputation, recruit new clients, increase site traffic, and be a significant part of a long-term link-building strategy.
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Thursday - January 31, 2008
» Local Search
What Online Auto Advertisers Can Learn From Real Estate, Travel
Written by Brian Wool
Auto marketers must look beyond lead-generation branding.
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» Actionable Analysis
How to Overcome Five Key Online Retailing Challenges
Written by Heidi Cohen
Using multivariate analysis to improve conversion.
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