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Microsoft offers $44.6B for Yahoo
Microsoft Corp. has pounced on slumping Internet icon Yahoo Inc. with an unsolicited takeover offer of $44.6 billion in its boldest bid yet to challenge Google Inc.'s dominance of the lucrative online search and advertising markets.

• A Yahoo buyout could cut 2 AOL bidders
• The Web's Big Three at a glance
• US, EU unlikely to stop Microsoft deal
• Google's 4Q earnings miss raises worries

Is mobile banking the next big trend?
Mobile bankers may think targeting upwardly-mobile consumers or Baby Boomers is the right way to go, but according to a recent Yankee Group report, that is dead wrong. The report suggests that low income users and prepaid users are the best prospects for mobile banking.

New Hitwise widget offers marketers more data
Marketers may get a boost of information at a faster pace with a new widget offering from Hitwise. The online intelligence service is offering a new widget which offers marketers information from three different resources in the Hitwise platform.

DMA: Etailers must integrate channels for brand awareness
So, you have a brick-and-mortar store, you have a website and online store and you have a branded microsite on a social network. But, are all of these channels integrated so that consumers are given the same message when they visit each individual hub?

Career websites remain a favorite in Europe
Career and online job listings sites have remained a favorite for European web surfers for several months, and Q4 2007 was no different. In addition to last minute holiday buys, many European surfers were shopping for new jobs according to research from comScore.

Marketers can track how social networking effects brand
Social networks, specifically user-owned blogs, are having a huge effect on blogs. Whether positive or negative - and especially if the postings are negative - marketers need to know what is being said about them. Which is where Relevant Noise, a technology from Zeta Interactive, can help.

TruEffect offers alternative to third-party cookies
A new targeting platform could give marketers even more insight into user's interests, but will it also invade user privacy? That is the question many privacy advocates have about the TruEffect platform, which offers first-party cookies to marketers.

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