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  BizReport News |  January 30, 2008  |  Issue 10/2008
 
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Top Stories

MySpace to further open to developers
The online community MySpace is introducing tools for developing games, media-sharing features and other programs that better integrate with the Internet's leading social-networking site.

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Search growth to slow through 2008
Search marketing is by no means dead - or even dying - but according to a recent report from RBC Capital Markets and SearchIgnite, search will begin to slow as we move into 2008.

Test: mornings may be best for email marketing
You've culled non-responsive email addresses, you've sent "Welcome" messages and adjusted campaign wording. Still, campaign results may not be what you expected. Have you ever wondered if sending email marketing messages at specific times would make a difference in campaign ROI?

Online shopping expectations are rising
Having the right product at the right price isn't enough in today's online shopping realm. Ecommerce sites need much more according to a recent Allurent, Inc. survey. More than two-thirds of consumers surveyed said their online shopping expectations have risen since the 2006 holiday shopping season.

Survey: 25% of users multitask
Watching television, reading the newspaper, catching up with email and checking out blog feeds. These are all activities that many users are doing - at the same time. Capturing users attention is becoming harder with every day, so it is more important than ever to think outside the box.

Marchex, Idearc launch joint local ad agreement
Local advertisers now have a helping hand from two local advertising experts. Marchex, a local advertising and content producer, and Idearc, a classified advertising company, have joined together to help local advertisers better reach their target markets.

Microsoft to provide ads to WSJ sites
Microsoft Corp. will become the new provider of paid search and contextual advertising links on sites run by The Wall Street Journal, the companies announced Tuesday.


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