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 he
euphoria of entering a New Year is over: the Airtels
and the Vodafones have gone laughing to the bank courtesy
the zillions of SMS greetings that traversed their networks.
We took our time this year with our annual year-beginning
property REWIND. We just wanted to make sure it is better
than the last time. As we look forward to 2008, it may
be worth our while to turn the clock back to review
2007. There is no gainsaying that 2007 was a great year:
the economy hit double-digit growth in most months,
FDI inflows and reserves hit record levels, marketers
struck the usual pot of gold in the festive season,
the media grew healthily across all platforms... The
world has taken serious note of the emerging economic
power that India is today. Let’s inspire ourselves
with the achievements of 2007. Happy reading! |
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 Editorial:
A Content-ious Issue |
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For
the media, 2007 has been one of the best years in recent
memory, with a plethora of launches in print, television
and radio. However, the inability of news broadcasters
to put in place a Content Code almost allowed the Government
to step in. The news channels have a responsibility
to ensure that the free press in India does not come
under state monitoring, writes Kalyan
Kar |
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Headlines
Yesterday |
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Shanta
Saikia provides a snapshot of the
news and headlines that made 2007 an action-packed year.
Take the walk with her. |
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Champions
and Challengers |
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Noor
Fathima Warsia takes a quick look,
based on TAM data, how television channels stacked up
genre-wise in 2007. There are some longstanding champions,
but challengers have been hot on their wheels. |
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Of
Marriages and More… |
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Noor
Fathima Warsia scans the events
of 2007 to establish that mergers and acquisitions were
the flavour of the year for the advertising and media
industries. |
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Research
2007: A year of new beginnings |
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Research
has always been a contentious issue for the media. Noor
Fathima Warsia picks up the highlights
and controversies of last year. |
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Print
media rides on foreign titles, Berliners and compacts,
and acquisitions |
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For
the print media, it was a year of launches, mainly in
the tabloid segment, acquisitions and a flood of international
titles and foreign alliances. Abhijeet
Mukherjee takes
stock. |
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Campaign
Trail: The winning roster of 2007 |
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At
the end of the day, it is all about winning new businesses
and boosting billings. Noor
Fathima Warsia and Pallavi
Goorha compile a list of the accounts
that changed hands in 2007. |
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The
year of the eMERGENCE of the eMARKETER
-
Guest Article |
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For
Lloyd
Mathias, 2007 was the year when
the three Es of marketing -- Engagement, Experiential
and eMedia -- emerged triumphant. |
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The
year M&E, advertising addressed the talent crunch
-
Guest Article |
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Abha
Kapoor
writes that strategic HR, specifically talent management,
was probably the second greatest business concern during
2007 for the M&E and advertising sectors. |
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The
Mega Trends of the Consumer Landscape
-
Guest Article |
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Santosh
Desai
takes stock of the various trends in the marketplace
and the consequent consumerism that found expression
last year. |
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The
Digital Year
-
Guest Article |
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Manish
Vij
holds that last year was a year of recognition and acceptance
of the digital potential, and sees digital becoming
part of every media plan very soon. |
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The
Rise of the Creative Independent
- Guest Article |
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Mohit
Jayal
argues that 2007 was special because it was a year when
homegrown Creative Independents and international Independents
demonstrated their strategic value. |
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Shashi
Sinha
takes a look at what bedevils the media fraternity today.
He also finds it strange that everyone is lamenting
the lack of quality talent even though Indian talent
has been receiving maximum global recognition. |
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Prashant
Panday
firmly believes that today one wouldn’t dare to
be an agency planner if he had doubts about including
radio in the plan. But he also raises doubts about the
accuracy of RAM data. |
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Radio
Reigns |
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The
OOHs and aahs of the outdoor media |
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Internet
India: The promising, hot bloke |
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If
2006 was the early adoption stage for online companies,
2007 witnessed steady growth and acquisitions. The market
is now poised for a bigger take-off, especially in the
Web 2.0 space, writes Rishi
Vora. |
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South
scene: The politics in media |
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Judy
Franko reviews an action-packed
year in the media in the South, especially Tamil Nadu,
characterized by politics, new equations, triumph and
setbacks. |
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The
Sun is again rising in the East |
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The
Movers and Shakers |
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2007
was no different on the people front. As in every year
there were several high-profile movements in the media,
marketing and advertising domain. Some moved up, some
formed their own agencies, while a few left for new
territory. Tasneem
Limbdiwala takes a look at
the professionals who made news. |
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Quotable
Quotes |
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Shanta
Saikia and
Priyanka
Borpujari
compile the best and most thought-provoking comments
from leaders of media, advertising and marketing who
were interviewed in exchange4media.com in 2007. |
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