DC WELCOMES PJ LADD
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After months of speculation, this week DC is proud to officially welcome PJ Ladd to the skate team.
About the addition of PJ to the team, DC Co-founder Ken Block said, “I couldn't be happier to have PJ join the DC team. His skateboarding speaks for itself and he makes the DC team even more dynamic. I look forward to what DC and PJ can accomplish together.”
Originally from Boston, Mass., PJ quickly gained attention because of his highly technical street skating.
PJ's unique style and original approach to skateboarding go hand in hand with what DC stands for.
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Danny Way said, “PJ is one of the, if not the, most talented skateboarders of all time.”
“I’m super psyched to have PJ on the team," said Josh Kalis. "The kid’s got style for miles.”
Ryan Smith added, “Just go to YouTube and type in 'PJ Ladd' so you can see for yourself why you would be stoked to be on the same team as him. Nice guy to boot!”
To coincide with this announcement we’ve uploaded PJ’s biography at dcshoes.com and a new PJ video clip at the soon to be launched dcskateboarding.tv. PJ is also on the cover of the new Skateboard Mag--keep an eye out for issue 48 as the Mag is due to hit shops sometime next week.
Look for more PJ footage, photos, and info in the coming weeks.
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DC KING OF L.A. AND BARCE FEATURED IN THE SKATEBOARD MAG
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After you make it past PJ's photo on the cover of the new Skateboard Mag, look for the extended article inside the issue that covers the DC King of Los Angeles and DC King of Barcelona skate contests. The photo-heavy piece hooks up 12 pages of snaps of the DC team, plus shots of the local ams that competed in each city's street skating contests. Want even more? We'll be delivering additional photos from the contests/team trips in the coming weeks at dcskateboarding.tv.
As noted above, issue 48 of The Skateboard Mag will start to hit skate shops next week, so keep your eyes peeled.
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DC TEAM NOMINATED FOR TWS AWARDS
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Ken jumps with Torstein and Eddie by his side.
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Congratulations to the DC team on their nominations for the upcoming 9th Annual Transworld SNOWboarding Riders' Poll Awards!
Earning nods in the "Stand Out Performance of the Year" category are Ken Block, Torstein Horgmo, Eddie Wall, and Jonas Carlson. The four were all involved in that epic last part from the MTN.LAB 1.5 video that saw the team and Ken’s Subaru rally car on the same slope in New Zealand.
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Torstein.
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Torstein Horgmo bagged a second nomination in the “Men's Rookie of the Year” category. After recovering from a broken back, Torstein rehabbed to have an amazing 2007. He had strong contest finishes all year—especially in slopestyle and big air—that quickly launched him to the top of the Ticket To Ride World Tour leader board. He closed out the amazing year with one of the most memorable covers of ’07: the December issue of Snowboarder Magazine that saw him hitting a New Zealand kicker alongside a flying Subaru rally car piloted by Ken Block.
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Kimmy.
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Finally, DC am Kimmy Fasani scored a nomination in the “Women’s Rookie of the Year” category. The young rider from Mammoth Lakes, CA logged a strong part with Float Films this past winter, and on the contest circuit was a standout at Miss Superpark.
The awards ceremony will go down on January 31st at the Hard Rock Hotel and Casino in Las Vegas, NV during the SIA trade show. Stay tuned for the results!
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NEW BEHIND THE SCENES PHOTOS / VIDEOS FROM MTN.LAB 1.5
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This week we pushed live a special section at dcshoes.com/snow focused on the snowboarding and rally session that happened at Snow Park resort in New Zealand! The site is an add-on to the footage seen in MTN.LAB 1.5, and is loaded with a large photo gallery plus an assortment of video clips, including two that we edited especially for this special section.
The two new clips present a behind the scenes look at how the whole day went down. One clip is a look at the details of the unprecedented 3-day shoot, and includes a few clips that didn’t make the movie’s final cut. The second clip covers Ken’s massive rally car jump at the very end of the movie… what went wrong, how he broke his back, and more.
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Though some of the photos in the gallery have made it to the pages of the mags, most of them have never been seen before!
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The other pieces of video that we’ve posted are straight from MTN.LAB 1.5. Check them out to see some of what all the MTN.LAB 1.5 buzz is about, then head to your favorite shop to score a full copy of the DVD. We've also released a clip from the DVD’s bonus features: a downright silly Eddie Wall tricktip that sees him teaching 540s.
Follow this link to see all the footage plus the new photo gallery at dcshoes.com/snow.
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DANE REYNOLDS PROFILE IN SURFER
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DC’s Dane Reynolds has been coming in hot over the last few weeks with tons of footage and covers… this month he keeps the ball rolling by scoring a 10-page profile in the new Surfer Magazine.
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The profile is a great barometer of where Dane’s sitting mentally and competitively these days as he preps for his World Championship Tour birth this year. You get a feel for Dane’s mindset about coming up so quickly, the super-hype surrounding him, and the unwarranted guilt he feels for making it to the ‘CT. “When I qualified, I felt guilty, because I felt like there’re so many guys out there that would love to be in my position and I wasn’t really as stoked as I should have been.”
The February 2008 issue of Surfer Magazine is in shop now.
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THE WENNING
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- Soft Tricot Lining
- Soft, resilient action leather SUPER SUEDE toe cap for comfort, durability and abrasion resistance
- Design of sole provides excellent ground contact,
wear, and flex
- Innovative,patent-pending DGT (TM) rubber bottom for maximum control and stability
- Highly abrasion-resistant sticky TPR injected outsole
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JOSH HILL, BROC HEPLER EACH SCORE FIRST ’08 PODIUMS AT ANAHEIM 2
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Josh Hill.
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Last weekend the AMA Supercross Series rolled back to Anaheim, CA for the third event of the season, and DC riders represented well by taking their first podiums of the year. Josh Hill took 2nd place in the Supercross class, while his teammate Broc Hepler took second in the Supercross Lites class.
Hill looked strong all night on the throwback track—for Anaheim 2 organizers recreated a famous track from ’86 that featured a big triple and sand turns. (Racers even donned throwback kits to match the throwback vibe of the evening). After making it through his heat race comfortably, Hill came out of the first turn in the main event in 4th place. The unique track made it tough to make passes, but Hill took over 2nd place early on and stayed there for the remainder of the final.
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Hepler in his heat race.
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In Lites racing, Hepler traded places for the lead with two other riders in the first heat, leading the race for the middle part. He washed out his front end in the sand on the sixth and final lap, but still managed to recover and earn third. Hepler went on to the 15 lap Supercross Lites main event, where he got off to an average start. He battled and made it through to the third slot on lap 8, then about 4 laps later he slipped into 2nd place. He started to reel in on the leader, (and was looking good to catch him), but just ran out of time.
The AMA Supercross Series continues this weekend in San Francisco. Go here for the complete schedule to find out when the series will hit a town near you!
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DC AND SUBTEXT PRESENT KICKS IN SAN DIEGO
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If you’re in San Diego between now and February 17, check out Kicks, presented by DC and Subtext. The show features original works from 21 influential artists from around the globe painted on blank canvas DC shoes. 25% of all shoe/art sales will be donated to the American Red Cross to help the Southern California Wild Fire Relief Fund, an effort that helps the many families who are trying to rebuild after the recent fires in the area.
Participating artists include Ronald Kurniawan, Aaron Martin (Angry Woebots), Ekundayo, Miles Donovan, Julie West, Joshua Clay, David Foldvari, Josh Kenyon, Colby Nichols, KMNDZ, Jasper Wong, Marco Zamora, Sandra Equihua, James Jirat Patradoon, Corey Smith, Josh Taylor, Cole Gerst (Option-G), DIRE, and Arnold Cornelio, plus DC staffers Aaron Thomas and Sita Lawton.
The show debuted last Friday night at Subtext, so come through to check out the one of a kinds. Go here for more.
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