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NewsX, Vir Sanghvi officially part ways from January 29, 2008
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Ending days of intense media speculations, NewsX and its CEO Vir Sanghvi have jointly announced their decision to terminate their professional working relationship with effect from January 29, 2008.
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Deccan Chronicle to launch financial daily; plans foray into sports & event management space
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The Board of Deccan Chronicle Holdings Ltd at its meeting held on January 28, 2008, inter alia, approved the launch of a financial daily. The company also announced a joint venture of its subsidiary Sieger Solutions with GroupM to explore and create synergies in the space of sports and event management.
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WPP acquires majority stake in Encompass; to align events agency with JWT
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WPP has acquired a majority stake in Encompass, an independent brand activation, events and content creation agency. Encompass will be aligned with JWT, while its founders, Roshan Abbas, Managing Director, and Sukrit Singh, CEO, would retain their current positions of leadership to ensure a smooth and rapid transition.
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Bhaskar Group gears up to launch IPO
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Bhaskar Group has taken the first concrete steps in their plans to tap the market with an IPO. The Group has come out with a prospectus for the IPO, which indicates an issue size of 18,800,000 equity shares all cash for Rs 10 each. The issue will constitute 10.02 per cent of the fully-diluted post issue paid-up capital of the company.
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Rajendra Mehta quits Times Internet as Vice-President, HR
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Rajendra Mehta has quit Times Internet as Vice-President, Human Resources. He has joined telecom infrastructure company Vihaan Networks Ltd (VNL) as Director, HR.
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Essel Group stake in UNI ‘null and void’: Company Law Board
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The Company Law Board (CLB) has held the transfer of ***d shares of news agency UNI to Media West, a firm promoted by Subhash Chandra’s Essel Group, as ‘null and void’ on the grounds that the deal lacked transparency. The Principal bench of CLB declared this on January 21, 2008.
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VSNL, Yash Raj Films join hands for web premiere of ‘Chak De! India’ On iZone
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VSNL and Yash Raj Films have come together for the Web premiere of the 2007 blockbuster ‘Chak De! India’. This film is available online in DVD quality and Tata Indicom Broadband customers will be the first to view this Shah Rukh Khan-starrer in an innovative Web format within India.
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LiveMedia chalks out aggressive growth plans for 2008
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Delhi-based LiveMedia plans to grow horizontally, vertically and technologically in 2008. LiveMedia, through its ‘Captive Audience Network’, is reaching out to people who otherwise are media averse, thereby helping advertisers increase their effective and real reach.
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NDTVProfit.com relaunced in a new avatar On iZone
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NDTV Convergence Ltd, a 100 per cent subsidiary of NDTV Networks Plc, a leading Web 2.0 company, has relaunched NDTVProfit.com after complete revamp. The step has been taken to bring in more in-depth business coverage and interactive elements.
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Flashed Yesterday: Noshe Oceanic adds Groversons, Rohtas Ventures accounts to its kitty
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Noshe Oceanic has won the 360-degree creative accounts of Groversons and Rohtas Ventures following multi-agency pitches. While Groversons is a Rs 10-crore account, the account size of real estate company Rohtas Ventures is in the region of Rs 5 crore. K-Factors was the incumbent agency for the Groversons account.
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PepsiCo launches Tropicana Twister nationally
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PepsiCo India has now gone national with its juice brand ‘Tropicana Twister’. The beverage major has come up with an extensive promotion campaign for the brand nationally. Leading this campaign, which has adopted the tagline ‘Toot Padega’, is the brand’s creative agency JWT Delhi and media agency Mindshare.
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Alabot partners with mobile-worx to launch intelligent SMS search On iZone
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Alabot, a company working on artificial intelligence and natural language processing algorithms, has tied up with mobility solutions firm mobile-worx to launch Intelligent SMS search in India. The service will be powered by a ‘bot’, a self-directed intelligent agent that understands natural human language and interacts with users using non-syntax based data inputs.
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International:Publicis, Google Take Things to the Next Level On iZone
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NEW YORK (AdAge.com) -- The announcement was vague and heavily PR'd, but it was clear Publicis wanted to deliver this message: We're over "frenemy."
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| News
from latest issue of impact |
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‘You are going to see us continue to change’
– Charles Courtier
2007 was the year of reckoning for Mediaedge:cia,
the global communications planning and implementation
agency of GroupM, that managed to acquire one
of the biggest accounts in the history of media.
The year 2007 would be difficult to emulate, notes
Mediaedge:cia’s Global CEO, Charles
Courtier. In conversation with
impact, he said, ‘2007 may be a
difficult year to emulate given the enormous growth
in business and most number of business wins acquired.
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Thinking Through Events
The
spotlight was on experiential marketing, and on
adding value and delight to the experience at
events, at The Events Show 2008. With India becoming
the host for events like the Auto Expo and the
Commonwealth Games, the mega events segment is
surely booming. The same goes for marcom players
in the activation business. Proof, of events becoming
an area large advertising networks cannot ignore,
comes in the form of JWT executives confirming
WPP’s buy into Encompass ESP.
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