Top Stories

Newsletters: What's in it for them?
Getting consumers to read e-newsletters requires a fine balance of timing, content and relevancy. This has never been as important as it is today. Inboxes are groaning under the weight of spam, and consumers and ISPs censor unsolicited or suspicious communications more aggressively than ever.

85% of world's population shopped online
In just two short years the number of people who have made a purchase via the Internet has skyrocketed, as Nielsen Online discovered after their latest online shopping survey.

Google allows marketers to bid demographically
A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender.

DirectoryM relaunches local business to the 'Net
Local businesses have a new access point for the Internet. DirectoryM has re-launched, less than one year since an employee buy-back of the company, giving local business a new platform for advertising online. The revamped platform serves up local ads and local content for marketers, publishers and consumers.

Mobile users respond to customized messages
Just like more traditional online advertisers are beginning to target specific users, a recent study indicates that targeting - or customizing - messages to a demographic or geographic area could result in better campaign ROI. Mass messaging is no longer the best way to attract mobile users.

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