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O&M bags creative mandate for Indian Premier League; account size upwards of Rs 25 cr
Tasneem Limbdiwala
January 25, 2008

O&M has bagged the creative account of the Indian Premier League (IPL) following a multi-agency pitch. It is learnt that the other agencies in the fray were JWT and Leo Burnett. The account size is estimated to be upwards of Rs 25 crore. As is known, the media mandate of the business was recently awarded to GroupM, and GroupM has parked the business with Maxus.

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