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Accustream iMedia Research's "UGV 2005 - 2008: Mania Meets Mainstream" report shows that more than 22 billion consumer-generated videos were viewed worldwide in 2007, a sharp 70% rise over 2006 figures. According to research from Harris Interactive, in the U.S. adults 25-29 comprise the largest demographic for consumer-generated video viewership.
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Many of the top brands that are advertising in this year's Super Bowl have created consumer-centric contests to get people involved. KFC launched a contest where customers can upload videos of themselves doing a "chicken dance" to ShowUsYourHotWings.com, Alka-Seltzer asked customers to rewrite it's "Plop, Plop, Fizz, Fizz" jingle, and Canon invited users to submit photos from amateur football games -- just to name a few.
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According to BIGresearch's 11th Simultaneous Media Survey, T.V.'s influence on product purchases has declined, while the influential power of instant messaging and blogging have increased. Also, the survey found that people are doing more and more blogging; blogging activity increased over every day part.
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Do you know a college student who would make a stellar addition to WOMMA's Chicago team? Spread the word and let them know that WOMMA is looking for smart interns who want to work on the cutting edge of marketing.
This is an astoundingly amazing opportunity for a student who wants to meet and work with senior executives from the top echelon of the marketing world. WOMMA interns will learn the issues and build a resume that goes beyond what most Fortune 500 executives are struggling to learn about.
We need smart people who can:
- Do marketing and sales to help recruit companies
- Organize events and meetings
- Write press releases, blog posts, white papers, and more
- Do online research
Candidates must be smart and dedicated, and absolutely must be the type of people who know how to look at a problem, determine exactly what needs to be done, and make it happen.
Interested applicants: Send a cover letter, resume, and writing sample to Preston Firestone at preston@womma.org. The subject of your email should read: "W101, WOMMA Internship, Your Name."
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According to a report, titled "Harnessing the Power of New Media Platforms," from Guideline, 23% of BtoB companies have used viral video marketing, 21% have used podcasts, 17% have used blogs, 14% have used wikis, and 10% have used social networks. While BtoB companies still lag behind their BtoC counterparts in embracing new media, this study shows they are warming up to WOM.
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Passionate employees and brand fans will sometimes tattoo logos and other symbols of their brand love on their bodies. Nike even went so far as to bring some tattoo artists to their corporate campus -- where 30 employees volunteered to go under the needle. But most consumers understand that brands evolve over time and that falling out of love is always a risk with big brands. So what does it take to be a tattoo-worthy brand?
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A new study from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center.
OneUpWeb just released a report, titled "10 Top Ideas for a Quarter: The Top 10 Things Online Marketers Should Be Considering During the First Quarter of 2008," which outlines the upcoming trends in online marketing. The report findings, gathered via poll from folks on the front lines of online marketing, are specifically focused on helping clients to target the best routes to take in 2008.
To learn more, log into WOMMA's Member Center and download the full report:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=92f75f7f320b44e29244cd72dd2ae32c
>> WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.
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