Friday - January 18, 2008
» Paid Search Strategies
The Publisher Opportunity in Search and Contextual, Part 2
Written by Kevin Lee
Calculate how to buy the very best traffic in a keyword campaign.
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» ROI Marketing
Seven Years of Change, Seven Years of Staying the Same
Written by Bryan Eisenberg
Seven years of lessons in interactive marketing.
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» Video, Rich & Streaming Media
The Straw That Breaks the Content Camel's Back
Written by Dorian Sweet
Online video and the writers' strike dispute create an eloquent kind of revolution.
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» What's The Buzz?
A "Meatball Sundae" Meet Up
Written by Rebecca Lieb
"New Marketing isn't just about technology, is not just an online phenomenon, and isn't wacky. Not anymore."
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Tuesday - January 22, 2008
» Online Video Advertising
Hunting for the Ideal Online Video Ad Format
Written by Andreas Roell
Why it's important to use a combination of behavioral targeting, relevant content, and creativity.
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» Agency Media Strategies
Remote Control as Mouse: TV and Web Integration
Written by Harry Gold
Interactive TV spots are no distant reality. They're here. Now.
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» CMO
Search and Reputation: Your Brand Standing Is Your Shelf Landing
Written by Pete Blackshaw
What's the relationship between search and brand reputation?
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» Analyzing Customer Data
Web Analytics: Insights From the Front Line, Part 1
Written by Neil Mason
Google's analytics evangelist Avinash Kaushik explains why 2007 was a turning point for Web analytics.
» Full story » Printer version
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Wednesday - January 23, 2008
» Behavioral Marketing
A Magic Bullet for Behavioral Targeting Challenges? Think Again
Written by Robin Neifield
Why common definitions, time, and testing will overcome obstacles to effective behavioral marketing.
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» B2B E-Mail Marketing
Real Estate eCards: Think Seasonally, Act Locally
Written by Karen Gedney
Do you have an industry-relevant promotion ready to send to your clients? Here's one approach.
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» Search Engine Marketing
SEM's Midlife Crisis
Written by Erik Dafforn
Search marketing is reclaiming its original position as the parent of many children; SEO and PPC must scoot over a bit to accommodate it.
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Thursday - January 24, 2008
» E-Mail Marketing Optimization
Is E-mail Really Measurable?
Written by Derek Harding
The three issues standing between e-mail marketers and accurate campaign reporting
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» Mobile Marketing
Face It, Mobile Marketers, You're Not Normal
Written by Courtney Acuff
It's time marketers focused on the "average" mobile consumer.
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» Media Buying
External Personas Enhance Marketing, Part 2
Written by Tessa Wegert
How two campaigns, including Unilever's Sprays in the City blog, created memorable and relatable personas. Last of a series.
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» Actionable Analysis
An Open Letter to CFOs
Written by Shane Atchison
Help your marketing team better understand the business. It should pay off.
» Full story » Printer version
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