|
|
|
|
| |
 |
|
On his blog, Rohit Bhargava underscores the importance of a trend he claims too many marketers are ignoring: microsharing. In microsharing, people pass along information to other members of smaller, niche groups and communities (as opposed to posting the same information on a blog, for instance). While content creators play an important role in the dissemination of information, so, too, do these content aggregators.
|
|
Savvy web users have online footprints that tromp through multiple platforms, and each one -- whether it's a Twitter, Facebook, LinkedIn, MySpace, Flickr, YouTube, Tumblr, or StumbleUpon profile -- is an opportunity to point readers and viewers back to a brand. Whether promoting the brand of "you" or marketing a commercial brand, using these sites and their various functions is a great way to generate brand awareness.
|
|
This in-depth article from The New York Times takes a close look at MySpace, how it has grown globally, how it is evolving, and how it propelled itself to the status of an accepted media model. While MySpace certainly has competition from others in the online networking arena, it has also shown that it is able to evolve with the needs of its users, providing content guides, international portals, and even forming its own record label.
|
|
Do you know a college student who would make a stellar addition to WOMMA's Chicago team? Spread the word and let them know that WOMMA is looking for smart interns who want to work on the cutting edge of marketing.
This is an astoundingly amazing opportunity for a student who wants to meet and work with senior executives from the top echelon of the marketing world. WOMMA interns will learn the issues and build a resume that goes beyond what most Fortune 500 executives are struggling to learn about.
We need smart people who can:
- Do marketing and sales to help recruit companies
- Organize events and meetings
- Write press releases, blog posts, white papers, and more
- Do online research
Candidates must be smart and dedicated, and absolutely must be the type of people who know how to look at a problem, determine exactly what needs to be done, and make it happen.
Interested applicants: Send a cover letter, resume, and writing sample to Preston Firestone at preston@womma.org. The subject of your email should read: "W101, WOMMA Internship, Your Name."
|
|
On the Community Guy, Jake McKee outlines some of the skills any good community management guru needs to have, as well as pointers on how to hone them. Aimed specifically at college students, the information is also relevant for those in the industry looking to shift their career towards community management.
|
|
Today, online social networking is all the rage, but it has its origins in some often under-appreciated networking forums from the past. From bulletin boards to the first popular social networking site, Friendster, the first 20 years of computerized networking weren't flashy, but they represent the first baby steps of a behemoth industry.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
|
|
|
A new study from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center.
OneUpWeb just released a report, titled "10 Top Ideas for a Quarter: The Top 10 Things Online Marketers Should Be Considering During the First Quarter of 2008," which outlines the upcoming trends in online marketing. The report findings, gathered via poll from folks on the front lines of online marketing, are specifically focused on helping clients to target the best routes to take in 2008.
To learn more, log into WOMMA's Member Center and download the full report:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=92f75f7f320b44e29244cd72dd2ae32c
>> WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.
|
|
|
|
|
| |
|
Your First Source for All Things WOM
|
|
The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
|
|
Tell us what you like. Or what you hate. Either way, we're listening.
Give us some feedback!
|
|
|
The Word of Mouth Marketing Association
|
|
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
|
|
|
|
|
Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
|
© 2007 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
|
|
|
Back to newsletter list
