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The WOMMA Word for January 23, 2008

If you can't read this email: http://www.womma.org/newsletters/daily/2008/01/23/

 

The WOMMA Word

 
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WOMMA Daliy Five | Your top five links in WOM

Since announcing to a blogger calling to fact-check a story last week that the company "does not participate with non-traditional media outlets," Target has been the target of a torrential blogosphere downpour. The company's insistence that they only respond to press inquiries from mainstream media has ruffled more than a few bloggers' feathers.

Online social networks are being created for nearly every categorical niche, and existing social networks continue to vie for users' attention. With all of the online social static, users are beginning to experience social network fatigue.

Ian McKee from WOMMA member company Vocanic presents one theory as to why marketers still cling to traditional media platforms, even as research proves them less and less reliable.

Spread the Word About WOMMA's Buzz-Worthy Internships

Do you know a college student who would make a stellar addition to WOMMA's Chicago team? Spread the word and let them know that WOMMA is looking for smart interns who want to work on the cutting edge of marketing.

This is an astoundingly amazing opportunity for a student who wants to meet and work with senior executives from the top echelon of the marketing world. WOMMA interns will learn the issues and build a resume that goes beyond what most Fortune 500 executives are struggling to learn about.

We need smart people who can:
- Do marketing and sales to help recruit companies
- Organize events and meetings
- Write press releases, blog posts, white papers, and more
- Do online research

Candidates must be smart and dedicated, and absolutely must be the type of people who know how to look at a problem, determine exactly what needs to be done, and make it happen.

Interested applicants: Send a cover letter, resume, and writing sample to Preston Firestone at preston@womma.org. The subject of your email should read: "W101, WOMMA Internship, Your Name."

Here's a quick list of six simple things any organization can do to get consumers talking about them.

As both professional contacts and real-world friends are herded into social network users' corrals of "friends," the walls that exist between the social and professional worlds are beginning to crumble, which is creating tension for some users. This article offers some practical advice on how to manage the balance between work and play within the confines of a single social network.

 
 
 
 

The WOMMA Word

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About WOMMA

The Word of Mouth Marketing Association

WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.

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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org

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