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This podcast, episode #87 of Six Pixels of Separation, from Twist Image, investigates ways organizations can communicate effectively with blogger communities -- both with getting messages out and listening to what bloggers have to say. The podcast covers topics such as why this channel is more important than ever, and how to prompt "lurkers" into becoming active members of the blog community.
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On the Bernaise Source, Dan Greenfield takes a closer look at some of the blogs being used by major U.S. corporations. According to his investigations, which Greenfield notes weren't entirely scientific, even the organizations that do take the time and effort to create social media touch points are often less savvy at making their blogs easily accessible to their customers.
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On his blog, Jeremiah Owyang makes a case for corporate marketers relinquishing their role as "controllers" to become, instead, "enablers." According to Owyang, while the marketer-as-message-controller model worked well enough in the past, now other groups within a company are also communicating with consumers -- via a variety of social media platforms -- and marketers should be using leadership and education to enable that communication.
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Do you know a college student who would make a stellar addition to WOMMA's Chicago team? Spread the word and let them know that WOMMA is looking for smart interns who want to work on the cutting edge of marketing.
This is an astoundingly amazing opportunity for a student who wants to meet and work with senior executives from the top echelon of the marketing world. WOMMA interns will learn the issues and build a resume that goes beyond what most Fortune 500 executives are struggling to learn about.
We need smart people who can:
- Do marketing and sales to help recruit companies
- Organize events and meetings
- Write press releases, blog posts, white papers, and more
- Do online research
Candidates must be smart and dedicated, and absolutely must be the type of people who know how to look at a problem, determine exactly what needs to be done, and make it happen.
Interested applicants: Send a cover letter, resume, and writing sample to Preston Firestone at preston@womma.org. The subject of your email should read: "W101, WOMMA Internship, Your Name."
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Weight Watchers has tapped a well-known video blog personality, Faint Starlite, to spread the word about the company to her online community. Starlite, which is the screen name of 24-year-old Milwaukee resident Esther Brady, has been posting video blogs on a variety of topics, from politics to weight loss, and has earned a dedicated following in the year that she's been active online.
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When Kellogg Co. ended production of the Hydrox cookie in 2003 for failing to gain market share on Oreo, the company couldn't have anticipated the undying brand love of the product's fans. Hardcore Hydrox fans have come together, petitioning Kellogg to reinstate the cookie and starting websites and online groups to bolster support for their favorite snack.
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