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Sydney Morning Herald My SmallBusiness.com.au Fairfax Digital 23rd January 2008
Hot Issue
Stepping into China China is brimming with opportunity for Australian small businesses, but you need to be there for the long haul. Kristen Le Mesurier reports.
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Latest news on Starting your Business Australia getting innovative on innovation After falling behind, it's urgent that we get back into the innovation race, writes Kim Carr.

Capturing brain power There are simple tricks to keeping older employees happy and productive, Anneli Knight reports.

Latest news on Managing your Business Getting Way Funky in the US Way Funky founder David McLean knows it takes more than cute koala clips to get noticed at a US trade show.

Can you speak American? Going on a boondoggle to the US? Marj Lefroy translates American business speak.

Latest news on Managing your Business Probe into underpayment of skilled migrant The Workplace Ombudsman will investigate allegations against a multinational engineering company.

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  Small Business Blogs
ENTERPRISE Would you like a pink XBOX 360 controller with that? Last week, I found myself at the electronics store spending more than I intended. After giving into buying an XBOX 360 games console, I found myself stocking up on accessories I simply didn't need. Of course, I needed the big hard drive. And the wireless controller. Make that two. Oh, and you better give me one in pink - plus the matching rechargeable battery case just so the whole thing matches. It's the technological equivalent of the marketing ploy: "Would you like fries with that?"

INNOVATOR Web 2.0 and your tools to brandingYou'd be forgiven for dismissing the phrase Web 2.0 as another buzz term that catches all but means very little (much like the word innovation, if I'm honest). But failing to give all that falls under the Web 2.0 banner much consideration is one of the biggest mistakes I see business owners make.

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