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January 22, 2008
Financial Firms Lead Web Ads, for Now
As of December 2007, the financial services industry dominated online ad spending. That could change this year.
Full Article




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Web 2.0: hype or opportunity?
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Steady Growth for E-Mail Budgets
E-mail remains a digital marketing mainstay. Yet e-mail often comes from a general online marketing budget, and its low cost keeps growth moderate.
Full Article





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More Articles
Children Devour Digital Content
Consumers Vexed About DTV Transition
Euro Mobile Marketing to Boom

Recent Articles
Who Doesn't Use the Internet?
Chinese-Americans Are 'Bilingual' Online
Mobile Pitches Hit Home
Music DRM's Final Days

See All Recent Articles



More Reports | Report Calendar



Correction: The article on music digital rights management in the eMarketer Daily of January 17th stated incorrectly that Wal-Mart had discontinued its digital music service. Wal-Mart has discontinued its digital movie download service, not its music service. eMarketer regrets the error.

eMARKETER IN THE NEWS
1/17: Philadelphia Inquirer - Online video: Big trend on Internet
1/15: MediaPost's Online Metrics Insider - Media Cost Projections: Are We Measuring The Right Thing?

See All News Coverage

eMARKETER SPEAKING AND EXHIBITING
Texas Tour 2008
January 23-24, 2008
Geoff Ramsey, eMarketer CEO, will be doing a tour of three cities' Internet Marketing Associations. He will visit Houston, Dallas and Austin to talk about online predictions for 2008.

See All Events

eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Companies from all verticals rely on their eMarketer subscriptions for easy access to information, charts and data to make informed decisions and to prepare compelling sales, client and business presentations.

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