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Monday, January 21, 2008 FEEDBACK  ***
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Dialogue
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View Point i Zone
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   Sunil Lulla quits Times Now; destination next touted to be Alva-Turner JV

After a stint of over two years, Sunil Lulla has put in his papers at Times Global Broadcasting Ltd. Lulla is currently serving his notice period. Industry sources informed that Lulla was on his way to head the recently-formed Alva-Turner joint venture as CEO.  more...

   Kalaignar TV launches test run of its music channel Isai Aruvi

Continuing with its aggressive growth plans, Kalaignar TV is all set to launch two more channels – Isai Aruvi, a music channel, followed by a yet-to-be-named news channel. The test run of Isai Aurvi began on January 20, 2008, while the commercial launch is expected soon.  more...

   OMS to handle media duties of Cera Sanitaryware

Cera Sanitaryware has assigned its media business involving media planning, buying and operations to Optimum Media Solutions (OMS). The incumbent agency was Mediacom. The account size is estimated to be around Rs 5-7 crore.  more...

 
   Alok Bharadwaj elevated as Senior VP at Canon India with wider role

Alok Bharadwaj has been promoted as Senior VP at Canon India. Other than the existing four divisions, Bharadwaj will now also head the newly created Corporate Sales division that will target the top 100 companies.  more...

   Overview 2007: Changing competitive equations in the kids’ genre

Cartoon Network, the traditional leader of the Kids’ genre has had a tough time in 2007, as did sister channel Pogo and Walt Disney’s Disney Channel. Disney’s most recent acquisition, Hungama TV, however, has maintained its shares, and that is good news for the channel, making it a lead player in many weeks. There is good news for Nick, too, on the ratings front.  more...

   McCann Erickson, Delhi bags creatives duties of Maya Academy of Advanced Cinematics

McCann Erickson, Delhi has been assigned with the creative account of Maya Academy of Advanced Cinematics (MAAC) following a multi-agency pitch. Industry sources have pegged the account size to be upwards of Rs 10 crore. The incumbent agency was Akshar Advertising.  more...

 
   Dhoni becomes ‘Style Bhai’ for Brylcreem, says ‘Style is for everyone’

Godrej SaraLee’ popular brand Brylcreem is out to ‘democratise style’ in a new TVC featuring M S Dhoni. The TVC, which broke across channels on January 20, 2008, stresses that ‘Style is for everyone’. JWT is the agency behind the campaign, which has been created by its National Creative Head Agnelo Dias.  more...

 
   Times of India unveils Kolkata-specific portal Kolkatamirror.com    On iZone

In a bid to connect with people on a personal level, The Times of India Kolkata has unveiled a city-specific portal, Kolkatamirror.com. The formal launch of the portal is scheduled for January-end.  more...

 
   Shatrughan Sinha to lend his brand appeal to Markson

Markson, the stand alone company of Delhi-based SNR Electronics Ltd, has roped in veteran actor Shatrughan Sinha as their brand ambassador. The company has recently launched their range of electronics and home appliances.  more...

   It’s still human effort, not silicon chips, that converts an enquiry into a sale    On iZone

On the Internet, while it is your TG that decides whether or not to look at your site or e-mail, only the most interested buyer will actually make an enquiry. How do you generate leads from the rest? And why do you need to?  more...

   Big FM goes 360 degrees for its ‘Chipak Ke Jeeto’ contest    On Radio Channel

Big FM has adopted the 360-degree route for its contest ‘Chipak Ke Jeeto’ by employing on-ground activities along with the radio and Internet medium to promote it. The contest, currently underway in its last destination Bangalore, is a promotion from Big FM with Hyundai Motors’ newly launched i10.  more...

   Hello FM, S FM, Radio Mirchi, My FM launch new stations in week gone by    On Radio Channel

Four FM radio players – Hello FM, S FM, Radio Mirchi and My FM – announced the launch of their stations in various cities across India last week. The stations were launched in Trichy, Raipur and Rajamundry.  more...

   Snapshot on Life Insurance advertising in Print in 2007: AdEx study

Life Insurance contributed 76 per cent of insurance advertising in Print during 2007, even though it dropped by 25 per cent during 2007 over to 2006. Private Insurers took 55 per cent share of overall advertising of Life Insurance in Print. LIC and Bajaj Allianz Life Insurance maintained their respective 1st and 2nd ranks in 2006 and 2007. Baja Allianz Life Insurance and LIC were the top 2 Life Insurance brands in Print in 2007.  more...

   International:Marketers and Content Providers Tune in to Podcasting's Potential    On iZone

NEW YORK (AdAge.com) -- Radio revenue could very well stay flat for the third straight year in 2008, but there's one sector in the audio industry that's getting attention from the likes of Acura and MasterCard: podcasting.  more...

News from latest issue of impact

‘It shouldn’t be, but the standards are different’ – Mohammed Khan

He’s arguably busier today than he was in his last position of Chairman, Bates David Enterprise. The ad reproduced here gives an account – much better than we ever can – of the first 10 years of Enterprise, in many ways regarded as Mohammed Khan’s palatial province in the advertising kingdom. “There’s no particular agency that dominates today, not in terms of awards but in terms of the work that we see out there,” he says, in conversation with impact.
more...

‘Creativity should not be sacrificed for size’ – Sonal Dabral.

Sonal Dabral, is a worthy successor to drive the creative focus at Bates David Enterprise forward, feels Mohammed Khan. Dabral admits that it is a challenge, but reminds us that it is challenges such as these that have urged him to take up assignments with Ogilvy Malaysia and Ogilvy Singapore in the past. Sonal Dabral, Chairman, Bates David Enterprise India, and Regional Creative Director, in a telephonic interaction with impact. more...

 Exclusive on exchange4media web site
 Lintas Media Guide 2008
Overview of advertising on print by F&B sector in 2007: AdEx study
-January 15, 08
Genre hypnotism
- Manisha Talwar Rana, Marketing Communications, LG Electronics - January 10, 08


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