Rediffusion DYR has won the creative duties of LG Electronics India. The incumbent agency was Lowe India, which had been handling the account since LG’s entry in India. The win comes close on the heels of LG’s global creative duties shifting to UK-based Bartle Bogle Hegarty. Y&R had bagged the global LG network account in up to 20 markets.  more...

OMS recently executed a campaign for Apollo DKV, where 10 celebrities spoke of their ‘health’ resolutions for the year and asked consumers to make similar resolutions. The production was done by Mudra Videotech. A second ‘burst’ is being planned by January-end.  more...

The Telecom Regulatory Authority of India has placed today on its website the filings by broadcasters regarding the a la carte rates and bouquet rates of their pay channels in non-CAS area.  more...

Percept’s Corporate Communications department has won 2 awards at the 47th Annual Association of Business Communicators of India (ABCI) Awards. Percept’s internal e-newsletter P2P won in the ‘New Publications’ category, while the teaser campaign for its annual conference won in the ‘Web Communication-Best Online Campaign’ category.  more...

Twenty-eight of the top creative directors in the field of interactive advertising have been chosen to judge the prestigious The One Show Interactive awards. Will McGinness of Goodby, Silverstein & Partners has been named Chairman of the Jury.  more...

NDTV Imagine, the GEC from the NDTV stable which is going on air from Monday, January 21, and Kreeda Games have entered into a partnership for the channel’s dance show ‘Nachle Ve’. Kreeda’s mass multiplayer online dancing game, ‘danceMELA’, will be the official gaming partner for the show.  more...

The concept of citizen journalism is gaining ground in India. Following CNN-IBN’s various initiatives around the concept, now Amrita TV is launching a reality show to hunt for the ‘Best Citizen Journalist’ in Kerala. The show, which will premiere on February 4, 2008, would be aired at the primetime slot of 9 pm, Monday to Friday.  more...

Radio Mirchi, in association with Fosters, has decided to extend the party season to a year-long affair. The FM station kicked off its initiative, ‘Fosters Mirchi Friday Freak-outs’, in the Capital on January 18. The initiative gives listeners a chance to party till late at night at Delhi’s most happening pubs every Friday.  more...

D&AD Student Awards, considered to be the toughest creative award for students, has introduced its first online entry system at Dandad.org/studentawards08. The educational charity is accepting entries to the 2008 Awards from this week until March 20.  more...