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The Facebook application Scrabulous, based on the Hasbro game Scrabble, has gained a dedicated web following, with 600,563 active users, so a lot of marketers are scratching their heads at the company's decision to order that the application be taken down from the site. On his blog, Fleishman-Hillard Digital Marketing Director Matt Dickman offers some suggestions about what Hasbro should have done instead.
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When developing a new treat for dogs, Del Monte Foods reached out to an online community of pet owners to get their input. The resulting product, Snausages Breakfast Bites, was the culmination of feedback from the group's 400+ members. Other companies, such as Coca Cola and Walt Disney, are also creating and utilizing niche online communities.
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This case study from MarketingSherpa features a nonprofit organization, Music for Relief, and details how they used a MySpace widget to spread their message. The widget caught the attention of nearly 19,000 social network users, and Music for Relief traced 20.1% of their donation revenue to use of the widget.
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Do you know a college student who would make a stellar addition to WOMMA's Chicago team? Spread the word and let them know that WOMMA is looking for smart interns who want to work on the cutting edge of marketing.
This is an astoundingly amazing opportunity for a student who wants to meet and work with senior executives from the top echelon of the marketing world. WOMMA interns will learn the issues and build a resume that goes beyond what most Fortune 500 executives are struggling to learn about.
We need smart people who can:
- Do marketing and sales to help recruit companies
- Organize events and meetings
- Write press releases, blog posts, white papers, and more
- Do online research
Candidates must be smart and dedicated, and absolutely must be the type of people who know how to look at a problem, determine exactly what needs to be done, and make it happen.
Interested applicants: Send a cover letter, resume, and writing sample to Preston Firestone at preston@womma.org. The subject of your email should read: "W101, WOMMA Internship, Your Name."
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It's no secret that being featured on social bookmarking sites, such as StumbleUpon and Digg, is a great way to boost website traffic, and part of navigating any online community is knowing its rules. Here are six lessons about what not to do if you're courting social bookmarkers.
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Current TV and T-Mobile have teamed up to ask Current TV customers to create ads for the Sidekick LX cellphone. It's part of Current TV's ongoing efforts to move toward more CGM ads. Thus far the company has converted 50% of its ad inventory to consumer-created messaging, a transition that is based on research which indicated that 90% of Current TV prefer CGM ads.
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At WOMMA, we like to save our members money by scoring them discounts on the biggest industry events, such as:
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Log into the Member Center now to get your discount code and take advantage of the latest WOMMA event deal:
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