Friday - January 11, 2008
» ROI Marketing
Look Vs. Feel
Written by Jack Aaronson
Why changing a Web site's modus operandi can alienate site visitors.
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» Paid Search Strategies
The Publisher Opportunity in Search and Contextual, Part 1
Written by Kevin Lee
Properly executed, a keyword-targeted traffic-building campaign can turn a marketing expense into a cash machine. Part one of a series.
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» Video, Rich & Streaming Media
Dispatch From CES 2008
Written by Ian Schafer
Innovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware.
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» What's The Buzz?
Life-Stage Marketing (Forget the Love Beads)
Written by Anna Maria Virzi
Marketers refine ways to target a generation that insists on remaining forever young.
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New Whitepaper: Put the Action in Transactional Email
The average online retailer could generate an additional
$500,000 annually by leveraging transactional email, according
to JupiterResearch. Adding relevant offers to highly branded,
personalized email is easier than you think?with the right strategy
and infrastructure solution. This paper will show you how.
Download your free copy today.
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Monday - January 14, 2008
» Using Ad Technology
Why Local Ads Aren't Coming Online
Written by Eric Picard
Blame it on creative production and a lack of online inventory.
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» E-Mail Marketing
Surefire Tips for Getting and Using Customer Testimonials, Part 2
Written by Jeanne Jennings
How to effectively use your quality testimonials in e-mail campaigns and on Web sites.
» Full story » Printer version
» Digital Game Advertising
An Introduction to Game Marketing
Written by Kevin Carney
Most marketers acknowledge the power and passion people have for games, but few realize and capitalize on opportunities to leverage games in their marketing strategies.
» Full story » Printer version
» Intellectual Capital
The Internet and the Coupon Problem
Written by Gary Stein
If there was ever a business problem interactive technology could solve, it's the problem of coupons.
» Full story » Printer version
» Search Results
The Diminishing Value of the SEO Shop
Written by Mike Grehan
Why have search engines taken a massive leap forward and SEO appears stuck in a time warp?
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Tuesday - January 15, 2008
» Agency Media Strategies
Ad Servers on the State of Online Video Ads
Written by Hollis Thomases
Executives from DoubleClick, Atlas, and Mediaplex discuss the challenges and opportunities for the emerging format.
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» Online Video Advertising
Strategies for Making Video Ads Go Viral
Written by Christine Beardsell
At what point does a seeding strategy make a viral video just another form of interruptive advertising?
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» CMO
Look Mom, No Wires
Written by Chad Stoller
Your challenge in 2008: digitize, socialize, mobilize.
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» Analyzing Customer Data
Web Analytics, a Life and Death Plot
Written by Jason Burby
A movie about murders triggered by Web site visits is far-fetched. Acting in real time based on visitors' behaviors on your site isn't.
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Wednesday - January 16, 2008
» Behavioral Marketing
The Emotional Side of Behavioral Targeting
Written by Andy Chen
Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power.
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» E-Marketing Strategies
Making Social Media Work in 2008
Written by Dave Evans
How an external partner network and even consultants can help you get better results in the social web.
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» E-Mail Delivery
Yahoo Declares War on Zombies
Written by Stefan Pollard
Why zombie annihilation and blocklists are good news for e-mail marketers.
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» Search Engine Marketing
The Wonderful World of Widgets
Written by P.J. Fusco
Widgets contribute to a global SEO campaign in three different ways.
» Full story » Printer version
Thursday - January 17, 2008
» Local Search
What Drives Local Search Directories?
Written by Brian Wool
Technology? Content? Both...or something else?
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» Actionable Analysis
Content Meets the Purchase Funnel
Written by Heidi Cohen
How online retailers can provide additional content to engage customers at each point in the purchase decision-making process.
» Full story » Printer version
» Media Buying
External Personas Enhance Marketing, Part 1
Written by Tessa Wegert
Messaging that speaks to consumers through a character they can relate to stands a great chance of inciting a powerful response. First of two parts.
» Full story » Printer version
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