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January 18, 2008
Who Doesn't Use the Internet?
Nearly one-quarter of US consumers do not have any Internet access. Learn the demographic characteristics of consumers who require alternatives to online marketing.
Full Article




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Chinese-Americans Are 'Bilingual' Online
The number of Chinese-Americans who read Internet sites in Chinese is equal to the number who read English-language sites, according to a research company. It turns out that cultural cues are more important than language.
Full Article





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More Articles
Focus Groups Gather Online
Boomers Still a Powerful Market Force
900M GPS Units to Ship in 2013

Recent Articles
Mobile Pitches Hit Home
Music DRM's Final Days
Voters Checking Web for Info on Polls
Asia-Pacific B2C E-Commerce Awakens

See All Recent Articles



More Reports | Report Calendar


The eMarketer Daily will not be published on Monday, Jan. 21, because of Martin Luther King Jr. Day. The next edition will be sent out Tuesday, Jan. 22.

eMARKETER IN THE NEWS
1/15: MediaPost's Online Metrics Insider - Media Cost Projections: Are We Measuring The Right Thing?
1/14: BusinessWeek - Apple May need to Play Better With Others

See All News Coverage

eMARKETER SPEAKING AND EXHIBITING
Texas Tour 2008
January 23-24, 2008
Geoff Ramsey, eMarketer CEO, will be doing a tour of three cities' Internet Marketing Associations. He will visit Houston, Dallas and Austin to talk about online predictions for 2008.

See All Events

eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Companies from all verticals rely on their eMarketer subscriptions for easy access to information, charts and data to make informed decisions and to prepare compelling sales, client and business presentations.

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