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Social media should be front-and-center for those in the healthcare and pharmaceutical industries. According to research from iCrossing, 60% of Americans go online to search for health-related information, and more and more of them are turning to social sites.
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The social media landscape is becoming more complex and more competitive, and according to a recent ClickZ article from Dave Evans, this means CMOs need to be more focused than even in how they plan and manage their efforts. Evans offers some of his suggestions on how companies can best navigate social media, as well as some management strategies.
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Amazon's attention to customer satisfaction is one of the company's biggest claims to fame, and the major factor in its success. Going the extra mile with customers not only ensures repeat business, but gives happy customers something to talk about.
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With our Daily Five links of the day's hottest WOM stories and our syndicated content from the industry's top WOM bloggers, the WOMMA Word blog is the official informational hub for the entire word of mouth marketing industry -- and we'd like to invite you to join the conversation.
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If this is something you would be interested in or would like to discuss, please contact WOMMA at editor@womma.org.
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U.K. social network Badoo doesn't allow advertising on its site, but it does allow users to pay for increased visibility, something it calls "Rise Up." People that want a larger audience can easily click and pay for it. Advertisers who want to participate on the site are given the same Rise Up option as other users, putting everyone on equal footing. The site claims that 20% of its community members opt to pay for more visibility at least once per month.
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Here's a look at some of the new platforms that not only give bloggers more ways to reap ad revenue from their blogs, but also give them more control over the appearance of the ads that appear on their sites. Giving bloggers control is a win-win for advertisers and bloggers alike.
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