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According to a new report from Experian, titled "The Impact of Social Networking," not only is growth in online social networking expected to continue, but companies can get the most from their efforts by targeting "super advocates," a highly-influential and active group of users.
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This is a great collection of social media tools and how-to articles from the Fleet Street PR blog. Covering eight categories of social media -- including measurement, blogging, PR, Mobile, SEO, and more -- there's sure to be something here that will add to your social media savvy.
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According to a recent BtoB Online article, BtoB companies are starting to follow the lead of their BtoC counterparts and embrace the use of social networks as a marketing tool. Some of the biggest areas for growth for BtoB niche social networking: trade shows and events.
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With our Daily Five links of the day's hottest WOM stories and our syndicated content from the industry's top WOM bloggers, the WOMMA Word blog is the official informational hub for the entire word of mouth marketing industry -- and we'd like to invite you to join the conversation.
WOMMA is extending an invitation to expert bloggers, top industry thinkers, and thought-leaders: We'd like you to join our ranks and add your insights, predictions, opinions, and voice to The WOMMA Word, either by submitting a guest blog post, by participating in a podcast, or by becoming a regular contributor to The WOMMA Word.
If this is something you would be interested in or would like to discuss, please contact WOMMA at editor@womma.org.
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According to Media Creativity, the on-the-street consumer reactions collected by Partida Tequila for their "Tequila Confessions" campaign sound more like a PSA for drinking responsibly than a brand endorsement. What's the lesson here for word of mouth marketers?
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This is a great collection of more than 250 of the top stories in online marketing from 2007. It includes everything from online social networks, social bookmarking, social media sites, viral marketing, reputation management, blogging, and more, and is a great place to get top-notch information about the trends that are already influencing 2008.
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