Ad Age Daily

More from Ad Age:: Creativity; Madison+Vine; AdAgeChina; Bookstore; Jobs; Sign up for E-mail Newsletters

Wednesday • January 16, 2008 | READ ALL NEWS AT ADAGE.COM

Hyundai May Pull Out of Super Bowl

Automaker Blames Economy, Wonders If Ad Buy Is 'Best Thing to Do'

DETROIT (AdAge.com) -- Hyundai Motor America is considering withdrawing as a Super Bowl advertiser, according to a report in Automotive News. The automaker blames a worsening economy, a Hyundai spokesman said. FULL ARTICLE

Saatchi Snags Graf From TBWA

Replaces Outgoing Creative Chief Tony Granger

NEW YORK (AdAge.com) -- Saatchi & Saatchi, New York, has snagged top creative Gerry Graf from Omnicom Group's TBWA/Chiat/Day to replace its outgoing chief creative officer, Tony Granger. FULL ARTICLE

Burlington Coat Factory Puts Media Account in Review

Initiative Is Incumbent on $70 Million Business

NEW YORK (AdAge.com) -- Burlington Coat Factory said it is conducting a review of media duties on its estimated $70 million advertising account. FULL ARTICLE

Your Advertising Slogans Are Crummy. Can't You Do Better?

Meaningless Taglines -- Replete With Platitudes and Too-Cute Ploys -- Hamstring Identities of Many Major Businesses. It Doesn't Have to Be That Way

CMO Strategy
After wading through the recent onslaught of holiday ads, I've come to the conclusion that many major businesses do a poor job of communicating their identities by using meaningless phrases in taglines or slogans. FULL ARTICLE

Mike's Hard Lemonade Taps Amalgamated for Creative

Spending Is $13 Million

NEW YORK (AdAge.com) -- Mike's Hard Lemonade has selected New York-based independent Amalgamated for creative duties following a review. Incumbent We Are Gigantic did not defend. FULL ARTICLE

The Scoop Might Have Lost Value, but Advertisers Still Need the News

Video Interview With Newsweek Chairman Rick Smith

Executive Session With Rance Crain
Advertising Age editor in chief Rance Crain interviews Newsweek Chairman Rick Smith in this first episode of a new Ad Age video series, "Executive Session With Rance Crain." In the nine-minute video, Mr. Smith discusses the affect the explosion of blogging, instant analysis, consumer-generated content and opinion overload is having on mainstream journalism's core reporting function. FULL ARTICLE

Good Time to Find a Job in Advertising -- for Now

Industry Employment up in Best Showing Since 2001

DataCenter
CHICAGO (AdAge.com) -- Things are looking up for advertising employment -- at least for the moment. U.S. ad industry employment in November reached a post-recession high of 1.64 million, the best showing since the economic recovery began in late 2001, according to Ad Age DataCenter's analysis of the latest jobs figures from the Bureau of Labor Statistics. FULL ARTICLE

How to Be Great in 2008

Some Examples ... and Some Guidelines

The Big Tent
First, let me say Happy New Year! Before the wild partying becomes a distant memory, I wanted to make sure and do some predictions. I also apologize for not posting more, but business comes before blogging (as nutty as that sounds). I'll try to post more in '08. FULL ARTICLE

Help Your Client Live Its Brand . . .

Have One to Live Yourself

Small Agency Diary
There's an old adage in our business that great advertising will kill a bad product. Many times it's not the product that is bad, but the delivery of that product. One of the greatest services an agency can offer a client is guidance to brand promise delivery. Don't be afraid to tell a client it needs to better live up to its brand. FULL ARTICLE