B Sridhar, who had quit Innocean Worldwide India as Director, Media Services, in December 2007, has returned to the agency’s fold in the same designation. In between, Sridhar had joined HT Media as GM Business Intelligence. He was with HT Media for a mere two weeks before rejoining Innocean.  more...

Vishal Ahluwalia, who had quit Contract Advertising earlier this month as Vice-President, Client Servicing, is set to join TBWA\India as Senior VP, Client Servicing, from January 21. Ahluwalia, who will head the South operations, will be reporting to Chairman and MD, K George John.  more...

The Advertising Standards Council of India (ASCI) has released its report for the period July to September 2007 on advertisements that need to modified or withdrawn. A total of 11 ads have been brought under scanner, out of which four have been withdrawn and three have been modified.  more...

Balaji Telefilms is all set to enter the non-fiction genre with reality shows and a mega event. ‘The Global Indian TV Honours’ is the first endeavour towards this progression. The media company has roped in 9X is television partner for the event.  more...

In line with its recent expansion into the Gujarat market and having consolidated its market position in Mumbai, DNA has now launched its Pune edition. DNA officials have said that the overall target of the company was to make DNA a Rs 1,000-crore company by 2011, with the Pune edition expected to give around 10 per cent of that number.  more...

The Indian mobile user has already grown accustomed to being interrupted by all manner of consumer promos. In the West, B2B decision makers already use social networking via the mobile platform for more targeted business communication. As we pick up on this ready marketing tool, let’s learn from their experience and not reinvent the wheel.  more...

Initiative has published its ViewerTrack global trends report for 2007, ranking the world’s most watched live TV sports events. Leading the field is the NFL Super Bowl with an average global audience of 97 million. The ICC World Twenty20 Championship match between India and Pakistan features in the 10th place.  more...

Bates David Enterprise, Chennai has shifted to a new location from January 7. The agency’s new address now is Golden Towers, Royapettah High Road, Chennai.  more...

Web entrepreneur Sabeer Bhatia has come up with his next web initiative, Sabsebolo.com, a free reservation less audio conferencing facility. Sabsebolo.com allows individuals and companies alike to schedule a conference call with their team members or friends at specified times for free.  more...

Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has refused to grant a stay on an appeal challenging the implementation of the October 4 tariff order on a la carte pricing for non-CAS areas. The next hearing on the case has been scheduled for March 11.  more...

Rediff.com has announced the launch of an English online micro sitcom series, ‘Ram & Ria’, on its multimedia platform Rediff iShare. Conceptualised and produced by PixelKraft, the series features the life of a typical south Indian man and his Mumbaikar wife, and showcases their dilemmas as they go about living their life in a metro.  more...

Thomson’s Technicolor Services division has formed a strategic alliance with DreamWorks Animation to set up a dedicated studio at Paprikaas Animation Studios in Bangalore.  more...

Mumbai-based Integrid Media Media has chalked out aggressive plans to expand in the OOH advertising activation space by the middle of 2008. The integrated media solutions provider will be launching its own portals in 20 days’ time.  more...

HCL Infosystems today launched MiLeap – a fully functional, portable range of laptops that sport a starting price tag of Rs 13,990.  more...

NEW YORK (AdAge.com) -- The new CEO of Ask.com isn't afraid of a little pressure -- and he knows that's what he'll have helming the face of the new ad-supported IAC. Jim Safka, the former CEO of Match.com and, most recently, head of IAC's Primal Ventures, has been handed the reins to the No. 4 search engine and will be responsible for upping it market share from its current 4.6% piece of the pie, according to ComScore.  more...