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The "if you build it, they will come" theory doesn't necessarily work for online social networks. So what do you need to do to get people to come -- and keep coming back -- to your online social space? Here are seven steps of community building from BtoB Online.
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Brands will soon have a new place to connect with consumers with the launch of MSN and WhatOnEarthIsGoingOn's online community. The community will be a platform for consumers who are interested in a variety of social issues and will be a place where brands can showcase their values to these connected users.
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When writer and comedian Mark Malkoff's apartment needed to be fumigated, he approached IKEA about living in the company's Paramus, New Jersey store for a week. IKEA said yes, and now Malkoff is writing about his experience at www.marklivesinikea.com, creating tons of WOM potential for the brand.
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Join the WOMMA Conversation
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With our Daily Five links of the day's hottest WOM stories and our syndicated content from the industry's top WOM bloggers, the WOMMA Word blog is the official informational hub for the entire word of mouth marketing industry -- and we'd like to invite you to join the conversation.
WOMMA is extending an invitation to expert bloggers, top industry thinkers, and thought-leaders: We'd like you to join our ranks and add your insights, predictions, opinions, and voice to The WOMMA Word, either by submitting a guest blog post, by participating in a podcast, or by becoming a regular contributor to The WOMMA Word.
If this is something you would be interested in or would like to discuss, please contact WOMMA at editor@womma.org.
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On his blog, web strategist Jeremiah Owyang underscores the value of social bookmarking sites Delicious and StumbleUpon as top traffic drivers -- especially for web professionals.
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Sometimes great content isn't enough. So how do you get your online video -- with all of its viral potential -- to get noticed? Here are some tips for how to make a video standout and not get lost in the clutter.
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