Ad Age MediaWorks

More from Ad Age:: Creativity; Madison+Vine; AdAgeChina; Bookstore; Jobs; Sign up for E-mail Newsletters

TUESDAY • January 15, 2008 | READ ALL MEDIAWORKS NEWS

Media Buyers Single Out Top Ad Sales Reps

Wave Survey: It's the Ones Who Know Their Business Best

NEW YORK (AdAge.com) -- Enough about your media brand, advertising sellers. It's what you know about a marketer's brand that really counts. That's according to more than 2,000 media decision makers surveyed by Advertiser Perceptions. Not only that, the respondents named those companies whose reps were doing the best job. FULL ARTICLE

Broadcast TV Ratings Start to Strain

Late Night's Back, as Is Plenty of Reality, but Not the 18-to-49 Crowd

NEW YORK (AdAge.com) -- The strike threatens to accelerate the decline in TV ad dollars by removing the very things that draw millions of potential consumers to the tube night after night: glitzy special events and water-cooler shows. FULL ARTICLE

TV's Shrinking Audience Not All Shifting to Web

Online-Video Viewership Is Up, but Not Enough to Account for Losses

NEW YORK (AdAge.com) -- Last week a meme rumbled through the web touting the writers strike as the booster behind increased online-video traffic. The assumption was logical but incorrect. FULL ARTICLE

Univision Continues Ad-Sales Shake-up

MEDIA PEOPLE: Company Taps Two Execs to Oversee Integrated Media Platforms

NEW YORK (AdAge.com) -- CEO Joe Uva continues to make his mark at Univision Communications. More hires from the English-language networks will be announced today as Univision restructures its sales approach. FULL ARTICLE

William Li Tapped for Portfolio

MEDIA PEOPLE: Conde Nast Moves Continue as Men's Vogue Publisher Shifts to Business Monthly

NEW YORK (AdAge.com) -- William Li has been named publisher of Conde Nast Portfolio, reporting to David Carey, president of the Conde Nast business group and the de facto launch publisher of the magazine. Mr. Li has been publisher of Men's Vogue since October 2005. FULL ARTICLE

CBS Orders Reality Trio

TVWeek's James Hibberd: Rated

CBS is set to announce three unscripted series orders for debut sometime later this year as the networks continue to ramp up their strike-filling reality fare. Notably absent from the list: A renewal for "Kid Nation," though a network representative declined to characterize the show as canceled. FULL ARTICLE

Ad Age to Feature Shelly Lazarus at NATPE

Ogilvy & Mather Chairman-CEO Will Speak at Conference

NEW YORK (AdAge.com) -- Shelly Lazarus, chairman-CEO of WPP Group's Ogilvy & Mather Worldwide, will headline a track of panels and events hosted by Advertising Age at the annual conference held by the National Association of Television Programming Executives on Wednesday, Jan. 30. Submit your questions. FULL ARTICLE