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Tuesday, January 15, 2008 FEEDBACK  ***
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   Sony-WSG combine bags IPL media rights for $1.02 billion

The Sony-World Sports Group combine has bagged the Indian Premier League’s (IPL) global media and production rights for the next 10 years. The touted price is $1.026 billion, comprising $918 million as rights money and $108 million for compulsory promotional activities. The other bidder in the final phase was ESPN-STAR Sports.  more...

   From events to production to syndication – the Wizcraft Journey

Wizcraft, hitherto known for two decades of expertise in events, has now branched out into television content production and is also acquiring various formats and international properties to further sell to channels.  more...

   STAR India and DEN join hands to distribute TV channels in India

STAR India and Digital Entertainment Networks (DEN) have formed a 50:50 joint venture, ‘STAR Den Media Services’, to create a platform for distributing television channels in India through cable, DTH, IPTV, HITS and MMDS. The entity is currently on the lookout for a CEO.  more...

 
   Dheeraj Kapuria quits as CEO of Zee Telefilms’ US arm Natural Wellness

Dheeraj Kapuria, CEO, Natural Wellness USA Inc, has put in his papers. January 15, 2008 would be his last day at work. Natural Wellness is a greenfield project of Zee Telefilms Ltd, which caters to the health and wellness sector in the US.  more...

   Emami: A great brand journey from Kolkata

Kolkata is still in the backwaters as FMCG corporate brands go, especially since the absorption of Brooke Bond and Lipton into Unilever. But there is a great brand story that has been happening in recent years – the champion FMCG corporate brand from Kolkata is the low-profile Emami Group.  more...

 
   Varun Kohli quits Sieger Solutions to join Times Response as Deputy GM

Varun Kohli has joined Times Response as Deputy General Manager. In his new appointment, he will be looking after ad sales of the language publications of the Group. Kohli will be reporting to C R Srinivasan, Director-Response. He moves from Sieger Solutions, where he was VP-Revenue.  more...

 
   ‘No worries, no fear, when LIC is here’, sounds all too familiar, but works

RK Swamy BBDO, one of the empanelled agencies for Life Insurance Corporation of India, has come out with a new corporate TVC for the insurance giant, which stresses on the basic premise of ‘Removal of Fear’. The new TVC showcases the bouquet of services on offer from LIC without reading like a ‘laundry list’.  more...

 
   FM Phase II bidding postponed yet again    On Radio Channel

The Information and Broadcasting Ministry has postponed the Phase II bidding for FM licenses yet again. The Ministry had announced in the beginning of the New Year that new dates for submission of bids for 97 FM radio stations in 48 cities would be January 14 and 24. But now those dates too stand cancelled.  more...

 
   NDTV to announce ‘Indian of the Year’ on January 17

NDTV is all set to reveal the ‘Indian of the Year’ at a ceremony in Delhi on January 17. The ‘NDTV Indian of the Year’ award salutes people who have helped build brand India while excelling in their field of expertise. This year’s nominees include APJ Abdul Kalam, Sania Mirza, Indira Nooyi, Azim Premji and Mukesh Ambani, mong others.  more...

   Public Relations: Blending of message and audience    On PR Watch

PR Consultants are not ‘spin doctors’. Public relations is about integrated communication plans, but there is still a long way to go for this perception to gain maturity. Just as a healthy corporate image matures over time, so also PR is brewing slowly. But that can be heightened with some orientation, writes Madhavi Mukherjee, Senior Consultant and Practice Head-Media & Entertainment, Hanmer&Partners.  more...

   International: TV's Shrinking Audience Not All Shifting to Web    On iZone

NEW YORK (AdAge.com) -- Last week a meme rumbled through the web touting the writers strike as the booster behind increased online-video traffic. The assumption was logical but incorrect.  more...

News from latest issue of impact

An Empowered Ship: The Network 18 Story

Network 18’s journey is nothing short of inspiring. The size of the group is more than impressive today, but what is more impressive is the spread of activities it is into – and the pace with which it has entered those domains. That has been because of the group’s being alive to every opportunity that existed and every opportunity that could be created. The group, according to its MD Raghav Bahl, is set to achieve a top line of well over Rs.1000 crores. The disarmingly simple and straight talking Raghav Bahl gets candid, in conversation with impact.
more...

"We have proven the hypothesis wrong” – Dr. Ramadoss, Makkal TV

Makkal TV, founded by PMK leader Dr. Ramadoss, has carved a respectable niche for itself since its inception in September 2006. In a freewheeling conversation with impact, the man known as a veteran social reformer, astute politician, valiant protector of Tamil culture and language, unassailable moralist, tireless crusader of social justice, popularly known as `The Second Periyar’ and also founder of Makkal TV, Dr. Ramadoss, explains why he decided to launch Makkal TV and the hurdles he faced. more...

 Exclusive on exchange4media web site
ACCESSORIES (Disney’s KidSense-2007 Study)
EATING OUT
Overview of advertising by consumer durables on print in 2007: AdEx study
-January 8, 08
Genre hypnotism
- Manisha Talwar Rana, Marketing Communications, LG Electronics - January 10, 08


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