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Charities are using Second Life to engage would-be donors and volunteers in a unique way. Via the Nonprofit Commons -- an island where Second Life charities can gather -- the platform is proving fertile ground for many nonprofit organizations.
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On his blog, Mozilla Europe CEO Tristan Nitot gives word of mouth credit for the way the search engine has spread around the globe. Firefox is now the second most widely used browser in the world, and it became so through the advocacy of its users.
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To promote their brand just in time for one of the biggest floral extravaganzas of the year, 1-800-Flowers.com launched a "Will You Marry Me" valentine video contest on YouTube and is seeking unique proposal videos. The company also launched a Google widget to make it easy for internet users to send branded virtual bouquets to one another.
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Join the WOMMA Conversation
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With our Daily Five links of the day's hottest WOM stories and our syndicated content from the industry's top WOM bloggers, the WOMMA Word blog is the official informational hub for the entire word of mouth marketing industry -- and we'd like to invite you to join the conversation.
WOMMA is extending an invitation to expert bloggers, top industry thinkers, and thought-leaders: We'd like you to join our ranks and add your insights, predictions, opinions, and voice to The WOMMA Word, either by submitting a guest blog post, by participating in a podcast, or by becoming a regular contributor to The WOMMA Word.
If this is something you would be interested in or would like to discuss, please contact WOMMA at editor@womma.org.
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There's a podcast debate going on: Some say podcasts are only valuable if they draw advertisers, others say podcasts are themselves a vehicle for marketing. In this post, David Winer joins the debate and declares both sides wrong. The value in podcasts, he claims, is in the fact that people like them and continue to listen to them -- something that trumps a business model.
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Marketing bloggers Hugh Macleod, Johnnie Moore, and Mark Earls recorded this podcast, in which they discuss the way ideas spread through populations, the death of advertising, and what it all means for marketers.
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