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Want to guard your brand's marketing efforts against a possible recession? According to a recent post on the Brains on Fire blog, brand ambassador movements are the kind of marketing efforts that can get an organization through times when marketing budgets are lean.
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According to a recent study by Brodeur, U.S. journalists indicate that blogs and social media are having a big impact on the news, especially in the areas of speed and availability. A majority (61.8%) of journalists also said social media is affecting the tone of news reporting, and 51.1% said it was impacting editorial direction.
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According to a recent report from Horowitz Associates, titled "Broadband Content and Services 2007," six out of ten internet users download or watch video content on a weekly basis, and 86% say they view video at least once per month. News and user-generated videos top the lists of what internet users are watching.
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WOMMA is co-sponsoring a new research study by the Aberdeen Group, a leading IT market research firm. The study -- written by Aberdeen research fellow Jeff Zabin and slated to launch at the end of this month -- aims to identify how best-in-class companies are monitoring and analyzing consumer-generated content as part of their efforts to improve marketing performance, as well as support their PR, market research, customer support, brand reputation protection, competitive intelligence, and new product development activities.
As a word of mouth marketing professional, your experience in this area and the perspective you bring plays a critical role in this research. Your voice matters. Please take a moment to participate in this short, 5-10 minute survey. In return, the Aberdeen Group will be pleased to send you a complimentary copy of the full research report upon completion -- a $399 VALUE!
To participate, visit:
http://www.aberdeen.com/survey/social_media
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This Super Bowl season, Coors Brewing Co. is sponsoring a contest for its fans to plead their case for why they deserve to win tickets to the big game. Fans (21 years of age and over, of course) can submit their video bids to the websites coorsbeer.com and coorslight.com.
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On his blog, Seth Godin points out one of the truths about word of mouth: It's hard. And not just from a business perspective. Consumers aren't always willing to take a stand and talk about what they like, don't like etc. It's up to businesses to make their customers genuinely want to talk about them.
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