Friday - January 4, 2008
» Video, Rich & Streaming Media
A Critical Departure, Part 1
Written by Dorian Sweet
When does offline advertising dictatorship become an online dialogue?
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» Paid Search Strategies
2007 PPC Search Retrospective
Written by Kevin Lee
Plus, a look at "GoogleClick."
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» ROI Marketing
Marketing Lessons From Apple
Written by Bryan Eisenberg
While Apple uses traditional means and media to promote itself, it also markets itself in unexpected places and ways.
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» What's The Buzz?
The Year of the Disconnect
Written by Rebecca Lieb
Consumers are decoupling, not just with mobile devices but also via Wi-Fi, Bluetooth, and, soon, IPTV. How will marketers connect with the disconnected?
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Monday - January 7, 2008
» Search Results
How 2007's Key Search Trend Will Impact 2008
Written by Julie Batten
A search marketer's role is expanding to include online PR, reputation management, and social media campaign management.
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» The Leading Edge
Online, Children Are Our Future
Written by Sean Carton
One-way, broadcast communications with hierarchies will seem as anachronistic to the next generation as the telegraph is to us.
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» E-Mail Marketing
The "How Ready Are You?" E-mail Assessment
Written by Jeanniey Mullen
Is your e-mail marketing program good to go for 2008? Start by answering these three questions.
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Tuesday - January 8, 2008
» Agency Media Strategies
Playing the Game, Part 2
Written by Harry Gold
Massive CEO Cory Van Arsdale discusses marketers excelling at advertising in online games and adopting other best practices. Last in a two-part series.
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» Online Video Advertising
Video Ads Guided by Consumers
Written by Andreas Roell
Why online video advertising is effective, and how it can evolve to be better still.
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» Analyzing Customer Data
Resolutions for 2008
Written by Neil Mason
Think strategic, but translate big thoughts into little actions. And invest in tools to better understand visitors on your Web site.
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» CMO
Super Bowl Advertising: Go Holistic or Go Home
Written by Pete Blackshaw
A look behind Nationwide's successful "Life Comes at You Fast" campaign.
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Wednesday - January 9, 2008
» Search Engine Marketing
Webmaster Tool Wish List for 2008
Written by Erik Dafforn
Tools are needed to reduce the chasm between an organization's online marketing and IT departments.
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» Behavioral Marketing
Making Your Site Behavioral Targeting Friendly
Written by Robin Neifield
What makes a good site for behavioral targeting?
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» B2B E-Mail Marketing
Learning From the Presidential Race in Your Inbox
Written by Karen Gedney
With so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008.
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Thursday - January 10, 2008
» E-Mail Marketing Optimization
Dare to Do Mighty E-mail Things
Written by Al DiGuido
Seven parameters for an effective e-mail strategy.
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» Actionable Analysis
Resolutions for 2008: Optimize, Nuture, and Act
Written by Shane Atchison
Put search engine optimization on the top of your list, and don't forget Web site analytics or the creative team.
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» Media Buying
A Sweet Media Buy
Written by Tessa Wegert
Hershey's signed on to have "Project Runway" fashion designers convert the candy king's brand and products into trendy runway looks. How an improbable marketing relationship worked.
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» Mobile Marketing
Obama Gets Mobile Right
Written by Courtney Acuff
The Barack Obama campaign is taking some risks with its mobile strategy -- and they seem to be paying off handsomely. Marketers, take note.
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