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January 11, 2008
Lies, Damned Lies and Polls
Sen. Barack Obama had a double-digit lead going into last Tuesday's Democratic primary. Surveyors contacted thousands of voters, yet failed to predict the outcome with accuracy. What does this say about polls? Full Article




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Paging Dr. Internet
Lisa Phillips, Senior Analyst
Electronic medical records figure in the health plans of many US presidential candidates. But privacy concerns linger, despite a generally positive attitude toward using the Internet to find health information. Full Article





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More Articles
$5 Billion in Mobile Ads for US, Europe
More Subscribers Tune Into HD Radio
Gift Card Growth to Continue

Recent Articles
Digital Music Overshadowed by CD Slump
Online Holiday Sales Pass $29 Billion
Online To Pass TV Ad Spend in UK
Mobile Search Stakes Set High

See All Recent Articles



More Reports | Report Calendar



eMARKETER IN THE NEWS
1/8: Media Life Magazine - For the web, a year to crank it way up
1/7: Associated Press, printed in NY Times, - Yahoo Spruces up Mobile Web Platform

See All News Coverage

eMARKETER SPEAKING AND EXHIBITING
Texas Tour 2008
January 23-24, 2008
Geoff Ramsey, eMarketer CEO, will be doing a tour of three cities' Internet Marketing Associations. He will visit Houston, Dallas and Austin to talk about online predictions for 2008.

See All Events

eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Companies from all verticals rely on their eMarketer subscriptions for easy access to information, charts and data to make informed decisions and to prepare compelling sales, client and business presentations.

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