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If you build it they will come? Not necessarily when it comes to your corporate blog. Demonstrating your value to your Twitter community -- by being an active, engaging participant -- is one way to drive traffic to your dormant blog.
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According to a new whitepaper from the Association of National Advertisers, titled "The Use of Digital Media for Multicultural Marketing," 38% of multicultural marketers reported using social networks for marketing versus 28% of general market advertisers.
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This article takes a look at all the ways word of mouth -- especially online WOM vehicles -- are affecting the 2008 presidential campaign and swaying voters' choices. Interactive environments paired with online/offline mashups, such as the ABC/Facebook debates, are providing lots of conversational fodder, as well as a forum for conversation.
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WOMMA is co-sponsoring a new research study by the Aberdeen Group, a leading IT market research firm. The study -- written by Aberdeen research fellow Jeff Zabin and slated to launch at the end of this month -- aims to identify how best-in-class companies are monitoring and analyzing consumer-generated content as part of their efforts to improve marketing performance, as well as support their PR, market research, customer support, brand reputation protection, competitive intelligence, and new product development activities.
As a word of mouth marketing professional, your experience in this area and the perspective you bring plays a critical role in this research. Your voice matters. Please take a moment to participate in this short, 5-10 minute survey. In return, the Aberdeen Group will be pleased to send you a complimentary copy of the full research report upon completion -- a $399 VALUE!
To participate, visit:
http://www.aberdeen.com/survey/social_media
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Twenty-something internet users have been living with one foot in the online world for most of their lives. They do it with finesse and dominate the social network population. So what's a corporate user to do? In what online worlds are business users most welcome, and what are some strategies for being welcomed -- and not shunned -- by standing users?
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When tech blogger Om Mikal broke the story of his heart attack, some raised the question of whether being a professional blogger -- with the high stress, real-time deadlines, and constant pressure to defend your personal brand name -- isn't bad for your health.
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