Top Stories

Americans buy more travel online than offline
Last year, more American travelers purchased their travel online than offline, according to a recent survey.

BET launches African-American ad network
A new vertical ad network, launched this week by Black Entertainment Networks, will enable advertisers to more effectively target online urban and African-American communities.

SpaceTime 1.0 launches 3-D browsing tool
Users wanting a better connection with their favorite places online will likely be drawn to a new portal called SpaceTime 1.0. The browser, launched this week, allows users to browse in a 3-dimensional environment which will likely encourage higher engagement levels - a good thing for users and advertisers alike.

MIVA launches ALOT toolbar
A new toolbar from MIVA could help websites increase traffic and help advertisers increase revenue. Called ALOT, the toolbar, created by direct marketing services provider MIVA, adds interactive elements to websites and web properties, search and start pages.

Ad platform to target second-generation Hispanics
A digital marketing platform is in the works between MSN Latino and MRM Worldwide, the direct marketing entity of McCann WorldGroup. The platform will allow marketers to better target second-generation Hispanics in the US, a highly sought-after demographic.

Uproar at Google AdSense referral program changes
Unless you are in North America, Latin America or Japan you will no longer be able to take part in the AdSense referral program. If you're lucky enough to be operating from within the aforementioned countries your income from AdSense referrals is about to be severely stunted.

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More news

• Niche ad network bursts onto the scene
• Google takes OCR to new level
• Business not yet embracing Web 2.0
• GoFish, MTV to provide premium content
• Hitwise: Google has 65% of search queries
• Channel Intelligence, BazaarVoice bring reviews to marketers
• Jupiter: Email marketing spend to increase 75%
• Forrester: European broadband penetration to reach 71% by 2013
• Advertiser Perceptions: Optimism down for 2008
• Social networking types revealed
• Usability checklist - now is the time
• Rich media ad conversion rates in the spotlight

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