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According to a recent survey from Deloitte & Touche USA LLP, nearly half of all U.S. consumers frequently create and post content online. This figure rose 12 points from Deloitte's spring survey, showing that CGM is on the rise.
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Creating a viral sensation in the vein of OfficeMax's recent "Elf Yourself" success takes a certain amount of luck, as well as a good measure of finesse. Here are some tips from viral experts on how to make a campaign more likely to take off.
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Seventy percent of consumers do research before making purchases, even on products such as packaged goods. And 86% say they're not relying on brand websites for the information they seek, which means they're getting it from other sources.
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WOMMA is co-sponsoring a new research study by the Aberdeen Group, a leading IT market research firm. The study -- written by Aberdeen research fellow Jeff Zabin and slated to launch at the end of this month -- aims to identify how best-in-class companies are monitoring and analyzing consumer-generated content as part of their efforts to improve marketing performance, as well as support their PR, market research, customer support, brand reputation protection, competitive intelligence, and new product development activities.
As a word of mouth marketing professional, your experience in this area and the perspective you bring plays a critical role in this research. Your voice matters. Please take a moment to participate in this short, 5-10 minute survey. In return, the Aberdeen Group will be pleased to send you a complimentary copy of the full research report upon completion -- a $399 VALUE!
To participate, visit:
http://www.aberdeen.com/survey/social_media
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You want to know what people are saying about you online, and here are 26 tools you can use to track different kinds of online buzz without taking a hit to your budget.
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How do you get the word out about your blog? One way is to kick off conversations (via comments) with bloggers that have similar interests as yours. It's a great way to start a dialog and to get people to come to your blog and see what else you have to say.
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